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Email examplesBrandsBobbi Brown

Bobbi Brown email examples

Ecommerce·Beauty and cosmetics·bobbibrown.com
Emails
31
Sequence
1
Typical send day
Day 9
Subject length
34 characters

All Bobbi Brown emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 0
Day 1
+1 more

Sequence · 4 emails over 5 days

Bobbi Brown welcome series

Clone

A fresh start for your skin: 30% off

Bobbi BrownSale / discount
Remix

A formula for your skin, 30% off cleansers & toners*

Bobbi BrownSale / discount
Remix

Last day: 30% off cleansers & toners*

Bobbi BrownSale / discount
Remix

30% Off Cleansers & Toners Ends Soon

Bobbi BrownSale / discount
Remix

Early access: 25% off sitewide

Bobbi BrownSale / discount
Remix

Singles’ Day exclusives for you

Bobbi BrownSale / discount
Remix

Early shopping with BB Access

Bobbi BrownSeasonal campaign
Remix

Singles’ Day exclusives for BB Access

Bobbi BrownSeasonal campaign
Remix

Early Access: 25% off sitewide

Bobbi BrownSale / discount
Remix

Singles’ Day starts early for you

Bobbi BrownSeasonal campaign
Remix

Your beauty essentials, 25% off

Bobbi BrownSale / discount
Remix

25% off your favorites

Bobbi BrownSale / discount
Remix

25% off + a little something extra

Bobbi BrownSale / discount
Remix

Your holiday beauty, 25% off

Bobbi BrownSale / discount
Remix

Today: 25% off beauty bestsellers

Bobbi BrownSale / discount
Remix

Celebrate YOU with 25% off

Bobbi BrownSale / discount
Remix

You deserve this: 25% off sitewide

Bobbi BrownSale / discount
Remix

Your free gift + 25% off are waiting

Bobbi BrownSale / discount
Remix

Your favorites are calling—now 25% off

Bobbi BrownSale / discount
Remix

A little holiday magic: 25% off sitewide

Bobbi BrownSeasonal campaign
Remix

Take 25% off + free gifts

Bobbi BrownSale / discount
Remix

25% off the looks you’ll wear all season

Bobbi BrownSale / discount
Remix

Don't miss 25% off + a full-size gift

Bobbi BrownSale / discount
Remix

Your 25% off sitewide is almost over

Bobbi BrownSale / discount
Remix

25% off sitewide + FREE full-size gift*

Bobbi BrownSale / discount
Remix

Last chance: 25% off sitewide

Bobbi BrownSale / discount
Remix

Final hours: 25% off + a FREE full-size gift

Bobbi BrownSale / discount
Remix

Bobbi Brown email marketing facts

How often, when and how Bobbi Brown emails its subscribers, measured from every email we received.

Emails captured
31 emails
Received
Oct 26, 2026 to Nov 11, 2026
Automated sequences
1
First week after signup
11 emails
First 30 days
31 emails
Sending frequency
about 13 emails a week
Busiest send day
Tuesday (19%)
Typical send time
Around 7 PM UTC
Subject line length
34 characters (median)
Emoji in subject lines
0%
Preview text set
97%
Discount codes
10%
Personalized emails
6%
Dark backgrounds
100%

The first 30 days after signup

Every email Bobbi Brown sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Access granted. (15% off + special perks.)WelcomeWelcome
    • A fresh start for your skin: 30% offSale / discountSale / discount
    • Access granted: 15% off + special perksWelcomeWelcome
  2. Day 1

    • Meet some of our new favoritesOnboardingOnboarding
  3. Day 3

    2 days later

    • A formula for your skin, 30% off cleansers & toners*Sale / discountSale / discount
  4. Day 4

    • Last day: 30% off cleansers & toners*Sale / discountSale / discount
  5. Day 5

    • Your routine, simplifiedOnboardingOnboarding
    • 30% Off Cleansers & Toners Ends SoonSale / discountSale / discount
    • Early access: 25% off sitewideSale / discountSale / discount
  6. Day 6

    • Singles’ Day exclusives for youSale / discountSale / discount
    • Early shopping with BB AccessSeasonal campaignSeasonal campaign
  7. Day 7

    • Singles’ Day exclusives for BB AccessSeasonal campaignSeasonal campaign
    • Early Access: 25% off sitewideSale / discountSale / discount
  8. Day 8

    • Singles’ Day starts early for youSeasonal campaignSeasonal campaign
    • Your beauty essentials, 25% offSale / discountSale / discount
  9. Day 9

    • 25% off your favoritesSale / discountSale / discount
    • 25% off + a little something extraSale / discountSale / discount
  10. Day 10

    • Your holiday beauty, 25% offSale / discountSale / discount
    • Today: 25% off beauty bestsellersSale / discountSale / discount
  11. Day 11

    • Celebrate YOU with 25% offSale / discountSale / discount
    • You deserve this: 25% off sitewideSale / discountSale / discount
  12. Day 12

    • Your free gift + 25% off are waitingSale / discountSale / discount
    • Your favorites are calling—now 25% offSale / discountSale / discount
  13. Day 13

    • A little holiday magic: 25% off sitewideSeasonal campaignSeasonal campaign
    • Take 25% off + free giftsSale / discountSale / discount
  14. Day 14

    • 25% off the looks you’ll wear all seasonSale / discountSale / discount
    • Don't miss 25% off + a full-size giftSale / discountSale / discount
  15. Day 15

    • Your 25% off sitewide is almost overSale / discountSale / discount
    • 25% off sitewide + FREE full-size gift*Sale / discountSale / discount
    • Last chance: 25% off sitewideSale / discountSale / discount
  16. Day 16

    • Final hours: 25% off + a FREE full-size giftSale / discountSale / discount

Bobbi Brown's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Access granted. (15% off + special perks.)Welcome·Oct 26, 2026
  2. A fresh start for your skin: 30% offDiscover cleansers and toners made for your routine.Sale / discount·Oct 27, 2026
  3. Access granted: 15% off + special perksWelcome to BB Access RewardsWelcome·Oct 27, 2026
  4. Meet some of our new favoritesSimple to use, easy to loveOnboarding·Oct 28, 2026
  5. A formula for your skin, 30% off cleansers & toners*Find your new skincare essentials while the offer lasts.Sale / discount·Oct 30, 2026
  6. Last day: 30% off cleansers & toners*Find the right formula for your skin before the offer ends.Sale / discount·Oct 31, 2026
  7. Your routine, simplifiedOur essentials make it easyOnboarding·Oct 31, 2026
  8. 30% Off Cleansers & Toners Ends SoonFind the right formula for your skin before it's over.Sale / discount·Oct 31, 2026
  9. Early access: 25% off sitewidePlus BB Access exclusivesSale / discount·Nov 1, 2026
  10. Singles’ Day exclusives for youEarly access & great giftsSale / discount·Nov 1, 2026
  11. Early shopping with BB AccessPlus Singles’ Day exclusivesSeasonal campaign·Nov 2, 2026
  12. Singles’ Day exclusives for BB AccessEarly access. Great gifts.Seasonal campaign·Nov 2, 2026
  13. Early Access: 25% off sitewideBB Access members enjoy a complimentary 3-piece gift, too.Sale / discount·Nov 3, 2026
  14. Singles’ Day starts early for youUnlock 25% off sitewide + a complimentary 3-piece gift with BB Access.Seasonal campaign·Nov 3, 2026
  15. Your beauty essentials, 25% offBB Access members shop Singles’ Day early, with a complimentary 3-piece gift.Sale / discount·Nov 4, 2026
  16. 25% off your favoritesPlus enjoy a free gift set on orders $90+.Sale / discount·Nov 4, 2026
  17. 25% off + a little something extraYour BB Access early shopping privilege includes free gift on orders $90+.Sale / discount·Nov 5, 2026
  18. Your holiday beauty, 25% offEnjoy early access to 25% off sitewide + a free gift*.Sale / discount·Nov 5, 2026
  19. Today: 25% off beauty bestsellersIt’s Singles’ Day—treat yourselfSale / discount·Nov 6, 2026
  20. Celebrate YOU with 25% off25% off sitewide + free giftsSale / discount·Nov 6, 2026
  21. You deserve this: 25% off sitewidePlus join BB Acccess get a free full-size gift on orders $115+Sale / discount·Nov 7, 2026
  22. Your free gift + 25% off are waitingGet a free gift on orders $90+Sale / discount·Nov 7, 2026
  23. Your favorites are calling—now 25% offPlus, a free full-size gift on orders $115+.Sale / discount·Nov 8, 2026
  24. A little holiday magic: 25% off sitewideFree full gift set on orders $90+.Seasonal campaign·Nov 8, 2026
  25. Take 25% off + free giftsStock up on your favorites. Plus, a free gift on orders $90+.Sale / discount·Nov 9, 2026
  26. 25% off the looks you’ll wear all seasonGet a free full-size with orders $115+.Sale / discount·Nov 9, 2026
  27. Don't miss 25% off + a full-size giftYour Singles’ Day beauty refresh is ending soon.Sale / discount·Nov 10, 2026
  28. Your 25% off sitewide is almost overPlus, enjoy a complimentary full-size gift with purchase.Sale / discount·Nov 10, 2026
  29. 25% off sitewide + FREE full-size gift*Only at bobbibrown.comSale / discount·Nov 11, 2026
  30. Last chance: 25% off sitewideOne last chance to enjoy a full-size gift with purchase.Sale / discount·Nov 11, 2026
  31. Final hours: 25% off + a FREE full-size giftYour Singles’ Day offer is almost over.Sale / discount·Nov 11, 2026

Bobbi Brown's email strategy at a glance

We captured 31 emails from Bobbi Brown after signing up, mostly sale / discount, seasonal campaign and welcome emails. They form 1 automated sequence you can follow day by day.

10% of its emails arrived on the day we signed up and 87% of its emails use product grid.

Its subject lines run about 34 characters.

Brand colors in its emails

  • #221e1f
  • #777777
  • #000000

Send emails like Bobbi Brown's, for your brand

Clone Bobbi Brown's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Bobbi Brown's emails have in common

Styles

Product grid87%Countdown13%Discount code10%Personalized6%Single CTA3%

Compare these emails across brands

  • Sale / discount email examples5505
  • Seasonal campaign email examples2791
  • Welcome email examples2802
  • Onboarding email examples4057

Similar Beauty and cosmetics brands

  • Charlotte Tilbury49 emails
  • Fenty Beauty41 emails
  • Tarte Cosmetics39 emails
  • Notino21 emails
  • e.l.f. Cosmetics14 emails
  • Lush11 emails
  • Lancome10 emails
  • Urban Decay10 emails

Frequently asked questions

How many emails does Bobbi Brown send after signup?

We captured 31 emails from Bobbi Brown across 1 sequence, 10% of them on the day we signed up.

Does Bobbi Brown send a welcome email?

Yes. Bobbi Brown sent 2 welcome emails. Open them above to see the subject line, preview text and full design.

How often does Bobbi Brown send emails?

Bobbi Brown sent about 13 emails a week over the time we were subscribed, with 11 emails in the first week after signup.

When does Bobbi Brown send its emails?

19% of Bobbi Brown's emails arrived on a Tuesday, its busiest day, and the typical email arrived around 7 PM UTC.

What kind of emails does Bobbi Brown send?

Of the emails we captured: 87% promotional and 13% lifecycle.