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Email examplesBrandsCharlotte TilburySeasonal campaign

Charlotte Tilbury holiday makeup campaign

Promotes holiday-ready makeup looks with app video tutorials and a collection of featured products. The email also highlights a first-order discount, free delivery, and a free gift with qualifying spend.

Charlotte Tilbury

Day 13 after signup

Your Invitation To Party-Ready Makeup Magic 🪩

Unlock A FREE Mini Skincare Duo to Prep, Prime + Perfect Your Skin!

Why it works

  • Open with a clear incentive, then connect it to the seasonal theme so the offer and campaign feel part of the same message.
  • Pair an inspiring tutorial call to action with a browsable product selection to give readers both a content path and a shopping path.

How it is built

  1. First-order offer
  2. Holiday campaign introduction
  3. Tutorial call to action
  4. Featured product grid
  5. Gift offer and terms
  6. Social links and footer
Email copy

Unlock 15% off your first order + FREE standard delivery! Use code DARLING15 at checkout!¶ Love the show-stopping makeup looks in my NEW! Holiday campaign? From Christina Aguilera’s flawless, party-ready glow to Jasmine Tookes’ mesmerizing smokey eyes, watch the exclusive step-by-step video tutorials on my App to recreate the magic! WATCH ON THE APP   SHOP THE HOLIDAY COLLECTION CHARLOTTE’S MAGIC CREAM SUPERCHARGED FORMULA The Miracle Moisturizer + Primer in One! Shop Now HOLLYWOOD FLAWLESS LIGHT TRICKS EYE PALETTE 12 Shades, Endless Looks! Shop Now LIP CHEAT Reshape, Resize + Iconize Your Lips! Shop Now AWARD-WINNING AIRBRUSH FLAWLESS SETTING SPRAY Party All Night; Stay Flawless All Day! Shop Now WATCH ON THE APP CHARLOTTE’S ICONIC MAGIC MINI SKIN SET Create the Perfect Hydrated, Glowing Canvas for Makeup! Shop Now PILLOW TALK ICONIC LIP + CHEEK KIT Get Fuller-Looking Lips + Cheekbones That Glow Forever! Shop Now ¶Code redeemable once logged in to your account on www.charlottetilbury.com. This code cannot be used in conjunction with any other discount or promotion. One-time use per customer. Full T&Cs and exclusions apply. *Tested on 30 people §Receive a free mini Charlotte’s Magic Serum Crystal Elixir (3.6ml) and mini Dark Spot Correcting Radiance Recovery Serum (4.5ml) when you spend over $125 in one transaction on www.charlottetilbury.com or the App (Qualifying Amount). While stocks last. Ends 14th October 2026 23.59pm EDT. Purchase of gift cards, consultations, subscriptions, shipping costs and gift wrap not included in Qualifying Amount. To view full T&Cs, please see Free Gift with purchase Promotions T&Cs.   FOLLOW CHARLOTTE TILBURY Terms & Conditions apply. Click here to find out more. © Charlotte Tilbury Beauty Inc. Company number: 5493834. All rights reserved. 148 Lafayette Street, New York, New York 1001. Click here to contact customer care via our dedicated customer care page on www.charlottetilbury.com If you would prefer not to receive emails from Charlotte Tilbury Beauty Ltd simply click here. Apple® and the Apple logo® are trademarks of Apple Inc. Google Play is a trademark of Google LLC.

Brand
Charlotte Tilbury
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 13 after signup
Sent at
Thu, 6:07 AM UTC
From
Charlotte Tilbury <noreply@mail.charlottetilbury.com>
Discount codeProduct gridFree shipping
All seasonal campaign email examples

Breakdown

Main button
“WATCH ON THE APP”
Calls to action
3 buttons, 40 links
Length
337 words · 1 min read
Images
19
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica Neue LT Std, Helvetica, Helvetica Neue Condensed
Dark mode
Custom dark styles

Colors

  • #7c1220
  • #ffffff
  • #cd8974
  • #f5bda2
Red emailsOrange emailsLight emails

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