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Email examplesBrandsCharlotte TilburySeasonal campaign

Charlotte Tilbury party-season campaign

Promotes holiday beauty sets for creating party looks, with shopping calls to action and a free-gift offer above a qualifying spend.

Charlotte Tilbury

Day 31 after signup

Feel Like A Star This Party Season! 🪩

Beauty Icons For Every Party Look!

Why it works

  • Lead with a seasonal occasion and a vivid outcome to give the product collection an immediate context.
  • Pair benefit-focused copy with clear shopping prompts, then keep offer qualifications and legal details in the footer.

How it is built

  1. Party-season opening
  2. Beauty set benefits
  3. Holiday collection CTA
  4. Repeat shopping CTA
  5. Offer terms and footer
Email copy

Get ready to light up the dancefloor this party season! Create a dazzling disco look in minutes with my easy-to-choose, easy-to-use sets – they are the secret to bigger, brighter looking eyes, your most beautiful cheeks and irresistibly kissable lips! SHOP THE HOLIDAY COLLECTION     SHOP NOW     SHOP THE HOLIDAY COLLECTION   ¶Receive a free Hot Lips 2 in Glowing Jen when you spend over $135 in one transaction on www.charlottetilbury.com or the App (Qualifying Amount). While stocks last. Ends 3rd November 2026 10:30am EST. Purchase of gift cards, consultations, subscriptions, shipping costs and gift wrap not included in Qualifying Amount. To view full T&Cs, please see Free Gift with purchase Promotions T&Cs. Customers must be part of Charlotte’s Loyalty Programme and logged into their account to redeem this offer. For information on Charlotte’s Loyalty Programme, please see Charlotte’s Loyalty Programme T&Cs.   FOLLOW CHARLOTTE TILBURY Terms & Conditions apply. Click here to find out more. © Charlotte Tilbury Beauty Inc. Company number: 5493834. All rights reserved. 148 Lafayette Street, New York, New York 1001. Click here to contact customer care via our dedicated customer care page on www.charlottetilbury.com If you would prefer not to receive emails from Charlotte Tilbury Beauty Ltd simply click here. Apple® and the Apple logo® are trademarks of Apple Inc. Google Play is a trademark of Google LLC.

Brand
Charlotte Tilbury
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 31 after signup
Sent at
Mon, 7:17 AM UTC
From
Charlotte Tilbury <noreply@mail.charlottetilbury.com>
Founder voice
All seasonal campaign email examples

Breakdown

Main button
“SHOP THE HOLIDAY COLLECTION”
Calls to action
3 buttons, 29 links
Length
226 words · 1 min read
Images
14, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Helvetica, Helvetica Neue LT Std, Helvetica Neue Condensed
Dark mode
Custom dark styles

Colors

  • #7c1220
  • #ffffff
  • #cd8974
  • #000000
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