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Email examplesBrandsCharlotte TilburySeasonal campaign

Charlotte Tilbury holiday beauty campaign

Showcases holiday makeup palettes and beauty looks with shopping calls to action. It also promotes free minis on qualifying purchases, subject to terms.

Charlotte Tilbury

Day 25 after signup

3 Iconic Palettes, Endless Beauty Looks 💫

Plus, 2 FREE AIRbrush Icons Await!

Why it works

  • Lead with a seasonal product and frame it around the looks or occasions it can support.
  • Break recommendations into distinct beauty looks, each with a clear path to shop.
  • Place the qualifying-purchase offer after the product story and keep its conditions together.

How it is built

  1. Holiday palette introduction
  2. Primary shopping prompt
  3. Beauty look recommendations
  4. Repeated collection prompt
  5. Gift offer and terms
Email copy

This is your holiday eye wardrobe in a palette! Bottling the magic of Hollywood light tricks for bigger, brighter eyes, I’ve created 12 hypnotizing shades for endless looks that will take you from day to date to disco this season! SHOP NOW   SHOP THE HOLIDAY COLLECTION   IN FLAWLESS PINK + FLAWLESS ROSEWOOD My color-correcting, light-diffusing AIRbrush Flawless Finish brightens, blurs + smooths the look of skin, while my beautifying Pillow Talk Love Blush gives you dreamy, love-blushed cheeks! SHOP NOW   IN PRETTY, GLOWING BEAUTY + DREAMY, BRONZED BEAUTY The ultimate triple threat for eyes, cheeks and face! Create Hollywood makeup magic in just 5 minutes with my secrets to a mesmerizing gaze, flawless looking skin and a gorgeous blush + glow! SHOP NOW   SHOP THE HOLIDAY COLLECTION   ¶Receive a free mini AIRbrush Flawless Finish and AIRbrush Flawless Setting Spray when you spend over $125 in one transaction on www.charlottetilbury.com or the App (Qualifying Amount). While stocks last. Ends 26th October 2026 00.59am EDT. Purchase of gift cards, consultations, subscriptions, shipping costs and gift wrap not included in Qualifying Amount. To view full T&Cs, please see Free Gift with purchase Promotions T&Cs   FOLLOW CHARLOTTE TILBURY Terms & Conditions apply. Click here to find out more. © Charlotte Tilbury Beauty Inc. Company number: 5493834. All rights reserved. 148 Lafayette Street, New York, New York 1001. Click here to contact customer care via our dedicated customer care page on www.charlottetilbury.com If you would prefer not to receive emails from Charlotte Tilbury Beauty Ltd simply click here. Apple® and the Apple logo® are trademarks of Apple Inc. Google Play is a trademark of Google LLC.

Brand
Charlotte Tilbury
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 25 after signup
Sent at
Tue, 6:11 AM UTC
From
Charlotte Tilbury <noreply@mail.charlottetilbury.com>
Founder voiceProduct grid
All seasonal campaign email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
4 buttons, 25 links
Length
272 words · 1 min read
Images
9, incl. a GIF
Layout
Single column · Visual
Voice
Inspirational
Language
English
Fonts
Helvetica, Helvetica Neue LT Std, Helvetica Neue Condensed
Dark mode
Custom dark styles

Colors

  • #7c1220
  • #ffffff
  • #cd8974
Red emailsOrange emailsLight emails

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