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Email examplesBrandsCharlotte TilburyBack in stock

Charlotte Tilbury lip mask back-in-stock email

Charlotte Tilbury announces that its lip mask is back and highlights its benefits and available shades. The email also promotes a free mini beauty duo with a qualifying purchase.

Charlotte Tilbury

Day 19 after signup

IT'S BACK! My Life Changing Lip Mask 💋

Last Chance To Unlock A FREE Mini Beauty Duo!

Why it works

  • Lead with a clear benefit to make the product’s appeal easy to grasp before introducing details.
  • Follow the main call to action with a scannable list of specific benefits and links to the available options.
  • Place the qualifying gift offer near the end, with its deadline and terms available for readers who want the details.

How it is built

  1. Benefit-led headline
  2. Primary shop button
  3. Available shade options
  4. Product benefit list
  5. Gift offer and terms
Email copy

NO NEEDLES. JUST A CLINICALLY PROVEN LIP-PLUMP EFFECT!   SHOP NOW   AVAILABLE IN ICONIC PILLOW TALK & SHEER MAGIC GLOW Get the most pillowy, cashmere-soft, kissable lips of your dreams! My 6-in-1 lip miracle is clinically proven to plump, lift, hydrate and smooth the appearance of your lips – darlings, it’s immediate lip revival in a jar! SHOP PILLOW TALK   SHOP SHEER MAGIC GLOW   6 LIP CONCERNS. 1 MIRACLE LIP FIXER.   LIP LINES + WRINKLES APPEAR REDUCED RESTORES THE LOOK OF VOLUME, PLUMPNESS + ELASTICITY DEEPLY NOURISHES DRY, DAMAGED LIPS DEFINES + SCULPTS THE LOOK OF THE CUPID’S BOW BRINGS LIP COLOR BACK TO LIFE CUSHIONS + PRIMES FOR LIP MAKEUP   SHOP PILLOW TALK   SHOP SHEER MAGIC GLOW   LAST CHANCE, DARLING! ¶Receive a free mini Pillow Talk Matte Revolution lipstick (1.1g) and mini Exagger-Eyes Volume Mascara (2ml) when you spend over $110 in one transaction on www.charlottetilbury.com or the App (Qualifying Amount). While stocks last. Ends 14th October 2026 23.59pm EDT. Purchase of gift cards, consultations, subscriptions, shipping costs and gift wrap not included in Qualifying Amount. To view full T&Cs, please see Free Gift with purchase Promotions T&Cs.   FOLLOW CHARLOTTE TILBURY Terms & Conditions apply. Click here to find out more. © Charlotte Tilbury Beauty Inc. Company number: 5493834. All rights reserved. 148 Lafayette Street, New York, New York 1001. Click here to contact customer care via our dedicated customer care page on www.charlottetilbury.com If you would prefer not to receive emails from Charlotte Tilbury Beauty Ltd simply click here. Apple® and the Apple logo® are trademarks of Apple Inc. Google Play is a trademark of Google LLC.

Brand
Charlotte Tilbury
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Back in stock
Sent
Day 19 after signup
Sent at
Wed, 6:08 AM UTC
From
Charlotte Tilbury <noreply@mail.charlottetilbury.com>
All back in stock email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
1 button, 31 links
Length
268 words · 1 min read
Images
8
Layout
Single column · Visual
Voice
Inspirational
Language
English
Fonts
Helvetica, Helvetica Neue Condensed, Helvetica Neue LT Std
Dark mode
Custom dark styles

Colors

  • #6e2132
  • #ffffff
  • #d4787c
  • #3a080a
  • #f5bda2
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