Overview
Freshmarketer and Brevo both target budget-conscious businesses, but Brevo delivers significantly more value. Brevo combines email marketing, SMS, WhatsApp, transactional email, and a free CRM in one platform with unlimited contacts. Freshmarketer offers marketing automation within the Freshworks suite at a higher price with fewer channels.
The math is straightforward: unless Freshworks integration is essential, Brevo offers more for less.
Pricing Comparison
At 10,000 contacts, the pricing gap is significant:
- Freshmarketer: ~$89/month (Growth plan)
- Brevo: $25/month (Starter plan, unlimited contacts)
- Sequenzy: $49/month with all features including Stripe integration
Brevo is 3.5x cheaper than Freshmarketer and includes transactional email. See our pricing page.
Where Freshmarketer Wins
Freshworks ecosystem
If your business runs on Freshsales and Freshdesk, Freshmarketer provides native integration. Brevo connects via API but the integration isn't as deep.
Conversion tools
Freshmarketer includes heatmaps and session replay, which are unique among marketing platforms at this price point.
Where Brevo Wins
Multi-channel marketing
Brevo supports email, SMS, WhatsApp, and push notifications from one platform. Freshmarketer is primarily email with basic SMS. For multi-channel campaigns, Brevo is far more capable.
Transactional email
Brevo includes transactional email natively — password resets, order confirmations, shipping notifications. Freshmarketer doesn't support transactional email at all.
Unlimited contacts
Brevo charges by email volume, not contacts. You can have unlimited contacts and only pay for emails sent. Freshmarketer charges by contact count, which gets expensive as your list grows.
Price
At $25/month vs $89/month, Brevo costs 72% less. For budget-conscious businesses, this difference is hard to ignore.
Why Sequenzy Fits SaaS Better
Sequenzy combines the transactional email capability of Brevo with native Stripe integration for billing-triggered automation. At $49/month, it's built specifically for SaaS companies that need subscription lifecycle email.