12 Best Adobe Marketo Engage Alternatives

Our Pick for SaaS Companies

Sequenzy

Focused email marketing for SaaS with AI content generation. If Marketo is overkill, Sequenzy delivers email that works at 1/18th the cost.

Where Marketo requires weeks of implementation and dedicated marketing ops, Sequenzy lets you sign up and start sending in minutes with AI generating complete email sequences from a short description. Native Stripe integration syncs subscription data for billing-triggered automations that Marketo can't do without custom development. At $49/month for 10k subscribers, it's 18x cheaper than Marketo's starting price. The tradeoffs are real: no revenue attribution, no account-based marketing, no multi-channel beyond email—but most SaaS teams under 50 employees don't need those. Best for SaaS founders who realize Marketo's enterprise complexity far exceeds their actual marketing needs.

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Best for

SaaS teams wanting simple email with AI and Stripe

Pricing

$49/month for 10k subscribers

Pros

18x cheaper than Marketo's starting price
AI generates entire email sequences
Native Stripe integration
Self-serve signup in minutes
Transactional + marketing combined

Cons

No revenue attribution
No account-based marketing
Email only (no multi-channel)
Simpler automation than Marketo

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HubSpot Marketing Hub

The most popular Marketo alternative. Full marketing automation with CRM, CMS, sales, and service tools.

Enterprise at slightly lower cost. HubSpot is genuinely easier to use than Marketo—the UI is more intuitive, documentation is excellent, and the learning curve is significantly gentler for marketing teams without dedicated ops resources. The free CRM gives you a unified view of contacts across marketing, sales, and service. At $800/month for Pro and $3,600/month for Enterprise, pricing is comparable to Marketo but with more transparent tiers. The trade-off: HubSpot's B2B lead scoring and revenue attribution aren't as sophisticated, and you may feel locked into the HubSpot ecosystem over time. Best for companies wanting Marketo-level capabilities with a friendlier interface and don't need the deepest B2B lead management features.

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Best for

Companies wanting full marketing suite with easier UX than Marketo

Pricing

Starter $15/mo, Pro $800/mo, Enterprise $3,600/mo

Pros

Easier than Marketo to learn
Full marketing + CRM suite
Excellent content marketing tools
Large partner ecosystem
Good documentation

Cons

Gets expensive at scale
Less sophisticated lead scoring
CRM lock-in concerns
Annual contracts on Pro+

Salesforce Pardot

Salesforce's B2B marketing automation. Native Salesforce integration makes it ideal for existing Salesforce shops.

Pardot's native Salesforce CRM integration is its defining advantage over Marketo—lead data flows bidirectionally without middleware, and Einstein AI provides predictive scoring and content recommendations within the Salesforce UI your sales team already knows. Account-based marketing features are strong for B2B companies targeting buying committees. At $1,250/month for Growth (and $4,400/month for Advanced), pricing exceeds even Marketo and requires an existing Salesforce subscription. The learning curve is steep, and you're deepening Salesforce lock-in with every workflow you build. Best for companies where Salesforce CRM is the non-negotiable source of truth and the marketing team needs to work within that ecosystem.

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Best for

Companies heavily invested in Salesforce CRM

Pricing

Growth $1,250/mo, Plus $2,750/mo, Advanced $4,400/mo

Pros

Native Salesforce integration
B2B lead management
Account-based marketing
Einstein AI features
Enterprise compliance

Cons

Expensive
Requires Salesforce
Steep learning curve
Salesforce ecosystem lock-in

ActiveCampaign

Mid-market marketing automation that's more affordable than Marketo. Good automation and CRM at a fraction of the price.

ActiveCampaign's visual automation builder is genuinely impressive—complex conditional branching, A/B split paths, and multi-channel triggers at a fraction of Marketo's cost. The built-in CRM tracks deals through your sales pipeline with automation firing at each stage. At $149/month for Pro with 10k contacts, you're paying about 1/6th of Marketo's starting price while covering 80% of the same use cases. What you lose: enterprise-grade revenue attribution, sophisticated ABM, and Adobe ecosystem integration. Best for mid-market companies that need powerful automation and CRM without Marketo's enterprise overhead and price tag.

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Best for

Mid-market companies wanting Marketo-like features cheaper

Pricing

Plus $49/mo, Pro $149/mo, Enterprise custom

Pros

Much cheaper than Marketo
Excellent automation builder
CRM included
Good email deliverability
Sales automation features

Cons

No revenue attribution
Less sophisticated ABM
Learning curve for advanced features
CRM less robust than Salesforce

Customer.io

Behavior-based marketing automation for product-led companies. Event-driven targeting similar to Marketo but more focused.

Customer.io's event-driven architecture lets you trigger messages based on any user behavior—feature usage, page views, billing events—across email, push, SMS, and in-app simultaneously. For product-led growth companies, this behavioral depth actually surpasses Marketo in the areas that matter most. At $100/month for Essentials (5k profiles) and $1,000/month for Premium, pricing varies widely by tier. The platform lacks Marketo's B2B sales focus—no account-based marketing, no lead scoring for sales handoff. Best for PLG and SaaS companies where user behavior drives the marketing strategy rather than traditional B2B lead management.

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Best for

PLG and SaaS companies with event-driven needs

Pricing

Essentials $100/mo, Premium $1,000/mo

Pros

Event-driven targeting
Multi-channel (email, push, SMS)
Product analytics integration
Good for PLG companies
Modern developer experience

Cons

Expensive at scale
No CRM included
Less B2B sales focus
Premium required for advanced

Brevo

Budget-friendly marketing platform with unlimited contacts. Dramatically cheaper than Marketo with core features.

Brevo's unlimited contacts model means you store your entire database regardless of size and only pay based on email volume—at $25/month for 20,000 emails, it's roughly 36x cheaper than Marketo. Marketing automation is available from $65/month, which includes basic lead scoring and workflows. SMS, WhatsApp, and a built-in CRM are included at no extra cost. The automation isn't in the same league as Marketo's—no revenue attribution, no ABM, basic segmentation. Best for companies leaving Marketo who realize they were paying enterprise prices for features they never used and just need solid email marketing with basic automation.

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Best for

Budget-conscious teams wanting basic marketing automation

Pricing

Free 300/day, $25/mo for 20k emails, $65/mo for marketing automation

Pros

Dramatically cheaper than Marketo
Unlimited contacts
SMS included
Transactional + marketing
CRM included

Cons

Less sophisticated automation
Basic lead scoring
Interface is dated
No revenue attribution

Loops

Modern email marketing for SaaS. Clean, focused, built specifically for software companies.

Loops is the anti-Marketo—where Marketo offers every enterprise feature imaginable with months of implementation, Loops gives you a clean, focused email platform purpose-built for SaaS that you can set up in an afternoon. Every plan includes all features without tiered gating, which is refreshing after Marketo's complex pricing tiers. At $49/month for 5k subscribers and roughly $99/month for 10k, it's a fraction of Marketo's cost. The platform lacks advanced automation, revenue attribution, and multi-channel capabilities. Best for SaaS companies that realized Marketo's complexity was slowing them down more than helping.

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Best for

SaaS companies wanting simple, modern email

Pricing

$49/mo for 5k, ~$99/mo for 10k

Pros

Built for SaaS companies
Modern developer experience
Transactional + marketing
Clean interface
All features included

Cons

Gets expensive past 10k
No advanced automation
No revenue attribution
Less established

Iterable

Cross-channel marketing platform for enterprise. Similar to Marketo but more consumer-focused with modern architecture.

Iterable's modern API-first architecture feels like a generational leap from Marketo's legacy codebase, with AI-powered send-time optimization, real-time personalization, and stronger mobile capabilities (push, in-app, SMS) than Marketo offers natively. The platform excels at consumer-scale messaging—millions of personalized messages across channels—which Marketo was never designed for. Starting at roughly $20k+/year with custom quoting, it's enterprise-priced but often cheaper than Marketo for equivalent capabilities. Less focused on B2B lead management than Marketo. Best for consumer-facing brands and apps that need cross-channel marketing at scale with modern architecture.

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Best for

Consumer brands wanting cross-channel marketing

Pricing

~$20k+/year starting, custom quoted

Pros

Modern cross-channel platform
AI-powered optimization
Real-time personalization
Consumer focus
Better mobile than Marketo

Cons

Enterprise pricing
Sales-led process
Less B2B focused
Implementation required

Klaviyo

E-commerce marketing automation. Deep Shopify/Magento integration with predictive analytics.

Klaviyo's e-commerce revenue attribution is purpose-built and arguably better than Marketo's for online stores—it tracks revenue down to individual emails and automations with deep product catalog integration. Predictive analytics forecast customer lifetime value and optimal send times, and abandoned cart flows include dynamic product recommendations. At $200/month for 10k contacts, it's dramatically cheaper than Marketo for e-commerce use cases. The platform is exclusively focused on e-commerce—no B2B lead scoring, no ABM, no CRM integration beyond e-commerce platforms. Best for e-commerce businesses using Marketo who realize they're paying enterprise B2B pricing for features they don't use when a purpose-built e-commerce tool would serve them better.

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Best for

E-commerce businesses (not SaaS)

Pricing

$60/mo for 3k, ~$200/mo for 10k

Pros

Deep e-commerce integration
Predictive analytics
Revenue attribution (for e-commerce)
Abandoned cart automation
Strong email deliverability

Cons

E-commerce focused (not for SaaS)
Gets expensive at scale
Less B2B features
SMS pricing adds up

#10

Mautic

Open-source marketing automation. Full Marketo-like features for free - if you can self-host.

Mautic offers visual automation workflows, lead scoring, landing pages, CRM, and multi-channel messaging—an impressive Marketo-like feature set at zero software cost. The open-source community is active, and the platform is highly customizable for teams with development resources. Self-hosting means complete data control, which matters for industries with strict compliance requirements. Mautic Cloud starts at $399+/month for managed hosting if you don't want to self-host. The learning curve is steep, documentation can be inconsistent, and you need DevOps resources to maintain the infrastructure. Best for technical teams who want enterprise marketing automation features without enterprise pricing and are willing to invest time in setup and maintenance.

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Best for

Teams with DevOps who want enterprise features for free

Pricing

Free (self-hosted) or Mautic Cloud ($399+/mo)

Pros

Free and open-source
Full marketing automation
CRM included
Landing pages
Visual workflows

Cons

Requires self-hosting
Complex setup
Steep learning curve
DIY everything

#11

Drip

E-commerce marketing automation, now expanding to other verticals. Good automation at mid-market pricing.

Drip's visual workflow builder handles complex e-commerce journeys—abandoned cart, post-purchase, win-back, cross-sell—with deep product data integration that Marketo requires custom development to match. Revenue attribution tracks which emails and automations drive actual sales, providing ROI visibility. At $184/month for 10k contacts, pricing is a fraction of Marketo's while covering e-commerce marketing comprehensively. All features are included on every plan without tiered gating. The platform lacks B2B features—no lead scoring for sales handoff, no ABM, no CRM integration beyond e-commerce. Best for e-commerce and DTC brands who were using Marketo and realized most of its enterprise B2B features were irrelevant to their business.

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Best for

E-commerce and DTC brands wanting automation

Pricing

$39/mo for 2.5k, ~$184/mo for 10k

Pros

Good automation builder
E-commerce integrations
Revenue attribution (e-commerce)
Visual workflows
Clean interface

Cons

E-commerce focused
No CRM
Gets expensive at scale
Limited B2B features

#12

Ortto

Visual marketing automation with journey builder. Previously Autopilot, now with more features.

Ortto's visual journey builder is one of the most intuitive in the market—drag-and-drop campaign creation that makes Marketo's workflow editor feel like programming by comparison. The built-in customer data platform unifies contact data from multiple sources, and activity feeds give real-time visibility into individual customer journeys. At $509/month for 10k contacts on Professional, it's cheaper than Marketo while offering a more modern user experience. Transactional email requires the Business tier at $849/month, which narrows the price gap. Best for marketing teams that value visual campaign building and want a modern alternative to Marketo's aging interface without sacrificing mid-market automation capabilities.

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Best for

Marketing teams wanting visual campaign building

Pricing

Professional $509/mo for 10k, Business $849/mo

Pros

Visual journey builder
Customer data platform
Multi-channel capabilities
Good integrations
Activity feeds

Cons

Expensive at scale
Transactional requires Business tier
Learning curve
Less known than competitors

Why Consider Alternatives to Marketo

Cost is too high

At $895+/month minimum plus $5,000-100,000+ implementation, Marketo requires significant budget. Many companies realize they're paying for features they don't use. Simpler tools accomplish 80% of needs at 10% of the cost.

Complexity exceeds needs

Marketo's power comes with complexity. Revenue attribution, ABM, predictive lead scoring - if your marketing doesn't need these, you're fighting unnecessary complexity. Simpler tools may serve you better.

Implementation is painful

Weeks to months of setup, training requirements, often external consultants. If you need to move fast, Marketo's implementation overhead can be a real blocker.

Annual contracts limit flexibility

Marketo requires annual commitments. If your business changes - downsizing, pivoting, budget cuts - you're locked in. Monthly options offer more flexibility.

What Users Say About Adobe Marketo Engage

Trustpilot

Honestly - they have great support. Their software is good and the analytics really work.

Roger Hodjvic2023-10

Trustpilot

Marketo has great functionality and email deliverability. It's a little pricey, but competitive in the marketing automation space.

Shawn2017-01

Trustpilot

Powerful but steep learning curve to get the most out of it.

Tony Yang2020-01

Feature Comparison

Feature	Marketo	Sequenzy	HubSpot Pro	ActiveCampaign Pro	Pardot	Brevo
Price (10k contacts)	$895+/mo	$19/mo	$800/mo	$149/mo	$1,250/mo	$65/mo
Revenue attribution	Multi-touch		Marketing attribution	Basic	Salesforce-based
Account-based marketing	Full ABM		Partial	Limited	With Salesforce
AI features	Predictive only	Content AI	Content + predictive	Predictive	Einstein AI
Self-serve signup		Yes	Yes	Yes		Yes
CRM included		Stripe only	Yes (free CRM)	Yes	Requires Salesforce	Yes

When to Use Each Platform

Choose Sequenzy if...

You're a SaaS founder/small team
Marketo is way overkill
AI-generated sequences interest you
Stripe is your billing source

Choose Stay with Marketo if...

You need revenue attribution
Account-based marketing is core to strategy
You have a dedicated marketing ops team
Adobe ecosystem is important

Choose HubSpot if...

You want similar capabilities, easier UX
You want marketing + CRM + sales unified
Content marketing is important
You want extensive partner ecosystem

Choose ActiveCampaign if...

You want Marketo-like automation cheaper
Mid-market budget constraints
CRM integration matters
Sales automation is needed

Choose Brevo if...

Budget is the primary concern
You need basic automation only
Unlimited contacts matter
SMS alongside email

Why People Consider Marketo Alternatives

Marketo is genuinely powerful enterprise marketing automation. But power comes with trade-offs. With only 5 Trustpilot reviews—all from years ago—Marketo's public review footprint is surprisingly thin for a platform of its stature. The feedback acknowledges strong functionality and deliverability but consistently notes the steep learning curve and premium pricing. Since Adobe's acquisition, the platform has deepened its enterprise positioning, which means growing companies that adopted Marketo early increasingly find themselves paying for capabilities they've outgrown the need for—or never needed in the first place.

The Cost Problem

Starting at $895/month with annual contracts, plus $5,000-100,000+ implementation, Marketo requires serious budget. Many companies discover they're paying enterprise prices for features they never use. If your marketing team is 1-2 people, you're likely underutilizing Marketo's capabilities.

The Complexity Problem

Revenue attribution, account-based marketing, predictive lead scoring, multi-touch campaigns - these features require expertise to configure and maintain. Companies without dedicated marketing ops often struggle to unlock Marketo's value. Simpler tools might serve you better.

The Flexibility Problem

Annual contracts lock you in. If your business changes - budget cuts, team changes, pivot - you're committed. Monthly options with simpler tools offer more flexibility for growing companies.

The Implementation Problem

Weeks to months of setup, training programs, often external consultants. If you need to move fast, Marketo's overhead can block progress. Self-serve alternatives let you start sending today.

The Alternatives, Honestly

If you want similar power, easier UX: HubSpot

HubSpot Marketing Hub is the most popular Marketo alternative. Full marketing automation with CRM, CMS, sales, and service tools. Easier to learn than Marketo with excellent documentation.

The trade-off: still expensive at scale (Enterprise $3,600/mo), and less sophisticated B2B lead management.

If you're a Salesforce shop: Pardot

Pardot (now Salesforce Marketing Cloud Account Engagement) integrates natively with Salesforce CRM. If Salesforce is your source of truth, Pardot maintains that ecosystem.

The trade-off: requires Salesforce, expensive ($1,250+/mo), and you're deeper in Salesforce lock-in.

If you want mid-market value: ActiveCampaign

ActiveCampaign delivers excellent automation with CRM at a fraction of Marketo's cost. Pro tier ($149/mo) handles most marketing automation needs.

The trade-off: lacks enterprise revenue attribution and ABM, but most mid-market doesn't need those.

If you're SaaS and want simple: Sequenzy

Sequenzy is focused email marketing for SaaS at $19/month. AI-generated sequences, Stripe integration, transactional + marketing. If Marketo is overkill, this might be enough.

The trade-off: no revenue attribution, no ABM, email only. But also 18x cheaper.

If you want open-source: Mautic

Mautic is free, open-source marketing automation with CRM, landing pages, and visual workflows. Full Marketo-like power if you can self-host.

The trade-off: significant DevOps commitment, steep learning curve, DIY everything.

If budget is priority: Brevo

Brevo (formerly Sendinblue) offers unlimited contacts with marketing automation from $65/month. Dramatically cheaper than Marketo.

The trade-off: less sophisticated automation, basic lead scoring, dated interface.

The Cost Reality

At 10,000 contacts, annual cost comparison:

Platform	Annual Cost	Notes
Marketo Select	$10,740+	Plus $5-50k implementation
HubSpot Pro	$9,600	Plus onboarding
Pardot Growth	$15,000	Plus Salesforce
ActiveCampaign Pro	$1,788	Self-serve
Customer.io	$1,200+	Self-serve
Sequenzy	$588	Self-serve
Brevo	$780	Self-serve
Mautic	~$420	Self-hosted

Marketo makes sense when revenue justifies the investment. For most companies under 500 employees, mid-market alternatives deliver 80% of the value at 10-20% of the cost.

When Marketo Is Still the Right Choice

Stay with Marketo if:

Revenue attribution across complex B2B sales cycles is critical
Account-based marketing is core to your strategy
You have dedicated marketing operations resources
Adobe ecosystem integration adds value
Enterprise compliance and support are required
Marketing drives millions in attributable revenue

Marketo is excellent software for its target market. The question is whether you're in that market.

Migration Considerations

Moving away from Marketo:

Contact export: Straightforward via Smart Lists and CSV
Workflow recreation: Manual process in new platform
Lead scores: Don't transfer meaningfully - rebuild scoring logic
Integrations: Custom integrations need rebuilding
Training: Team retraining on new platform
Timeline: Plan for 4-8 weeks minimum

Companies typically migrate when they realize Marketo complexity exceeds their needs. The migration is work, but simplified operations often justify it.

Use our email validator tool to verify your list quality, and check our SPF checker and DKIM checker to ensure your email authentication is configured correctly.

Frequently Asked Questions

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 3k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

12 Marketo Alternatives Worth Considering

TL;DR

12 Best Adobe Marketo Engage Alternatives

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Why Consider Alternatives to Marketo

What Users Say About Adobe Marketo Engage

Feature Comparison

When to Use Each Platform

Why People Consider Marketo Alternatives

The Cost Problem

The Complexity Problem

The Flexibility Problem

The Implementation Problem

The Alternatives, Honestly

If you want similar power, easier UX: HubSpot

If you're a Salesforce shop: Pardot

If you want mid-market value: ActiveCampaign

If you're SaaS and want simple: Sequenzy

If you want open-source: Mautic

If budget is priority: Brevo

The Cost Reality

When Marketo Is Still the Right Choice

Migration Considerations

Frequently Asked Questions

What's the best alternative to Marketo for SMB?

What's the best enterprise alternative to Marketo?

Is HubSpot better than Marketo?

Why is Marketo so expensive?

Can I get Marketo features for free?

How do I migrate from Marketo?

Is ActiveCampaign a good Marketo replacement?

What's Marketo's market share?

How do I cancel Marketo?

What is Marketo's pricing structure?

How do I export my data from Marketo?

Does Marketo offer a free trial?

What is Marketo's refund policy?

Can Marketo send transactional emails?

What are Marketo's contract terms?

Ready to try Sequenzy?

Sequenzy vs Adobe Marketo Engage: Direct Comparison

More Alternatives

HubSpot Alternatives

ActiveCampaign Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (2,500 emails/month)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

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