HubSpotvsBrevo

HubSpot vs Brevo

Enterprise ecosystem meets affordable all-in-one

TL;DR

Brevo offers dramatic cost savings ($25/mo vs $800+/mo) with solid marketing features. HubSpot provides a complete enterprise platform with deeper CRM, sales, and service integration. Choose Brevo for budget-friendly marketing, HubSpot for enterprise ecosystem needs.

Key Differences

The main things that set these tools apart

Pricing model
Brevo wins

HubSpot Marketing Hub Professional costs $800+/month with required onboarding fees ($3,000+). Brevo's Business plan is $65/month with email-based pricing. The cost difference is enormous - over 10x.

Platform scope
HubSpot wins

HubSpot is a complete business platform with Marketing, Sales, Service, CMS, and Operations hubs. Brevo focuses on marketing with basic CRM. HubSpot's integration between hubs is its key value.

Email pricing
Brevo wins

Brevo charges based on emails sent, not contacts stored. This can be more economical if you have many contacts but don't email frequently. HubSpot charges by marketing contacts.

Multi-channel included
Brevo wins

Brevo includes SMS marketing and WhatsApp campaigns in its platform. HubSpot requires add-ons or third-party integrations for these channels.

Enterprise features
HubSpot wins

HubSpot's advanced reporting, attribution, custom objects, and team management are more mature for enterprise needs. Brevo is simpler and more limited at scale.

Pricing Comparison

At 10,000 contacts / 20,000 emails

HubSpot
$800+/month

Marketing Hub Professional - plus onboarding fees

Visit HubSpot
Brevo
$25/month

Starter plan - email-based pricing (20,000 emails/mo)

Visit Brevo
Sequenzy

The SaaS alternative

$19/month

All features, Stripe integration, 10k emails/month

Feature Comparison

Side-by-side feature breakdown

Feature
HubSpot
Brevo
Sequenzy
Email Marketing
Email builder
Email templates
Extensive
60+
50+
A/B testing
Send time optimization
Transactional email
Add-on
Included
Included
Marketing Automation
Visual automation builder
Advanced
Automation templates
Extensive
Limited
Growing
Conditional logic
Advanced
Lead scoring
CRM & Sales
Built-in CRM
Separate hub
Included
Basic
Pipeline management
Advanced
Basic
Sales automation
Advanced
Basic
Deal tracking
Advanced
Basic
Multi-Channel
SMS marketing
Add-on
Included
WhatsApp campaigns
Live chat
Landing pages
Pricing & Value
Entry price
$20/mo Starter
$9/mo
$19/mo
Professional features
$800+/mo
$65/mo Business
$19/mo
Pricing model
Contact-based
Email-based
Email-based
Onboarding fees
Required ($3k+)
Optional
None

Best For

When to choose each tool

Choose HubSpot if you...
  • Enterprise companies needing unified platform
  • Organizations with budget for premium tools
  • Teams wanting integrated sales and marketing
  • Companies needing advanced attribution
  • Businesses requiring enterprise support
Choose Brevo if you...
  • Small to medium businesses on a budget
  • Companies sending to large lists infrequently
  • Teams needing SMS and WhatsApp marketing
  • Businesses wanting simple all-in-one marketing
  • Startups that can't afford enterprise pricing
Choose Sequenzy if you...
  • SaaS founders needing Stripe integration
  • Teams wanting affordable contact-based pricing
  • Developers preferring API-first tools
  • Startups needing transactional + marketing email
  • Those focused on email without multi-channel needs

Why Sequenzy Is the Smart Choice for SaaS

Even cheaper than Brevo

At $19/month for 10,000 emails with all features, Sequenzy costs less than Brevo's Starter plan ($25) and a fraction of HubSpot ($800+). Best value in the market.

Native Stripe integration

Sequenzy connects directly to Stripe for billing-based automation. Neither HubSpot nor Brevo offers native Stripe integration for subscription businesses.

Transactional + marketing unified

One platform for password resets, receipts, and marketing campaigns. HubSpot charges extra for transactional email. Brevo has separate limits.

No enterprise bloat

You don't need WhatsApp campaigns, SMS, or CMS. Sequenzy gives you exactly what SaaS companies need without paying for features you'll never use.

Zero onboarding friction

Unlike HubSpot's mandatory $3,000+ onboarding, start with Sequenzy in minutes. Self-serve setup, direct founder support when you need it.

Overview

HubSpot and Brevo represent opposite ends of the marketing platform spectrum. HubSpot is a premium enterprise ecosystem. Brevo (formerly Sendinblue) is a budget-friendly alternative that packs a lot of features at accessible prices.

The choice often comes down to budget and needs: do you need HubSpot's enterprise ecosystem, or can Brevo's simpler platform meet your marketing needs?

The Pricing Reality

Let's be direct about the massive pricing difference:

  • HubSpot: $800+/month for Marketing Hub Professional, plus $3,000+ required onboarding
  • Brevo: $25/month for Starter (20k emails), $65/month for Business plan
  • Sequenzy: $19/month for 10,000 emails with all features

HubSpot costs over 10x more than Brevo, and Sequenzy is even more affordable than both. The question is whether HubSpot's premium delivers enough value for your business.

Where HubSpot Wins

Complete business platform

HubSpot's ecosystem includes Marketing, Sales, Service, CMS, and Operations hubs that work together. For enterprises needing this integration, the value is real.

Advanced automation

HubSpot's marketing automation is more sophisticated with advanced workflows, predictive lead scoring, and AI-powered features.

Enterprise CRM

HubSpot's CRM (free tier available) is more powerful than Brevo's basic CRM, especially for complex sales processes.

Reporting and attribution

HubSpot's reporting, especially multi-touch attribution and custom reporting, is more advanced for data-driven enterprises.

Where Brevo Wins

Dramatic cost savings

Brevo costs a fraction of HubSpot. For small businesses, this savings can be redirected to other growth activities.

Email-based pricing

Brevo charges by emails sent rather than contacts stored. If you have large lists but email infrequently, this model can be very economical.

Multi-channel included

SMS marketing and WhatsApp campaigns are included in Brevo. HubSpot requires add-ons or integrations for these channels.

Transactional email included

Brevo includes transactional email in its platform. HubSpot charges separately for transactional email add-ons.

No mandatory onboarding

You can start with Brevo immediately. HubSpot's Professional and Enterprise plans require paid onboarding.

Why Sequenzy Beats Both for SaaS

For SaaS companies, neither HubSpot nor Brevo is ideal. Here's why Sequenzy makes more sense:

Native Stripe integration

Your subscription revenue lives in Stripe. Sequenzy syncs directly with Stripe to trigger emails based on trials, payments, upgrades, and cancellations. Neither HubSpot nor Brevo offers this natively.

Best price in the market

At $19/month for 10,000 emails, Sequenzy costs less than Brevo's Starter ($25) and dramatically less than HubSpot ($800+). Why pay more for features you don't need?

Unified transactional + marketing

Password resets, receipts, and marketing campaigns from one platform. HubSpot charges extra for transactional email. Brevo has separate limits and complexity.

Built for subscription businesses

Trial conversions, dunning emails, upgrade prompts - Sequenzy is built for the SaaS lifecycle, not generic marketing or e-commerce.

Developer-friendly API

Clean REST API with webhooks and event tracking. Integrate email into your product without the complexity of enterprise platforms.

Zero onboarding cost

Unlike HubSpot's $3,000+ mandatory onboarding, Sequenzy is self-serve. Start in minutes, not weeks.

Frequently Asked Questions

For small to medium businesses focused on email marketing, yes. Brevo offers solid features at a fraction of HubSpot's cost. However, it lacks HubSpot's enterprise features and ecosystem integration.

HubSpot is an enterprise platform with multiple integrated hubs (Marketing, Sales, Service, CMS). You're paying for the ecosystem and advanced features that large organizations need.

Yes, Brevo includes a basic CRM with contact management and pipeline features. It's simpler than HubSpot's CRM but sufficient for small businesses.

Both maintain good deliverability. HubSpot's dedicated IPs (available on higher plans) can provide more control for large senders.

HubSpot has a Starter plan at $20/month and free tools, but these are limited. Most valuable HubSpot features require Professional plans at $800+/month.

Yes, Brevo supports transactional email within the platform. HubSpot requires a separate add-on for transactional email.

Brevo is simpler and faster to learn. HubSpot's comprehensive platform has a longer learning curve but offers certification and extensive training.

Yes, HubSpot offers migration tools and services. The main challenge is adapting to HubSpot's different workflow paradigms.

Sequenzy offers native Stripe integration for subscription businesses, unified transactional + marketing email, and costs just $19/month - less than both Brevo and HubSpot.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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