Why people leave Constant Contact

Constant Contact has been around since 1995. That's both their strength and their problem. They've built a reliable platform that works, but the experience feels like it's still catching up to 2020, let alone 2026.

The pricing problem

At $120/month (Lite) to $275/month (Premium) for 10,000 subscribers, Constant Contact isn't cheap. And you're not getting premium features for that premium price. Compare that to:

• MailerLite: $73/month for 10,000 subscribers with landing pages included
• Brevo: $25/month with unlimited contacts
• Sequenzy: $19/month with AI sequences and Stripe sync

You're essentially paying a "legacy tax" for a household name. For more context, see our Constant Contact comparison page.

The interface problem

Modern email platforms like MailerLite, Beehiiv, and Sequenzy have clean, intuitive interfaces. Constant Contact's interface is... functional. It works, but you'll spend more time hunting through menus than you should. If you're evaluating your options, check our guide to the best email marketing tools for SaaS.

The automation problem

For what you're paying, automation should be a strength. It's not. Constant Contact's automation is basic -welcome emails, birthday messages, abandoned carts. If you need sophisticated behavioral automation, ActiveCampaign or even MailerLite offer more at similar or lower prices.

The alternatives, honestly

If you want to save money: Brevo or MailerLite

Brevo charges $25/month for unlimited contacts. You pay per email sent, which works great for large lists that don't send constantly. SMS and WhatsApp are included, which costs extra with Constant Contact.

MailerLite at $73/month for 10,000 subscribers gives you a much cleaner interface, landing pages, and website builder included. The savings add up fast.

If you run a SaaS: Sequenzy

Constant Contact isn't built for software companies. Sequenzy is. AI generates entire email sequences based on your product. Stripe integration syncs billing data automatically. You can send behavioral emails based on what users do in your app.

It won't help if you're a local business or e-commerce store. But for SaaS, it's purpose-built.

If you want powerful automation: ActiveCampaign

ActiveCampaign is what Constant Contact's automation wishes it was. Visual workflow builder, conditional logic, CRM integration, predictive sending. It starts at $79/month for 10,000 subscribers -less than Constant Contact Standard.

If you're a creator: ConvertKit or Beehiiv

Constant Contact tries to do everything. ConvertKit and Beehiiv focus on what creators actually need -growing and monetizing audiences. Tag-based subscriber management is cleaner than Constant Contact's list system.

When Constant Contact still makes sense

Be honest: switching email platforms is work. If Constant Contact is working fine for your business, the grass isn't always greener. Stick with it if:

• You've built years of automations and integrations
• Your team knows the platform well
• You use their event marketing features heavily
• The cost fits your budget without concern

But if you're frustrated with the pricing, the interface, or the basic automation, the alternatives are genuinely better now. Use our email deliverability checker to ensure you're set up correctly wherever you land.