Overview

AWeber and Loops represent two generations of email platforms. AWeber has been a small business staple since 1998, offering reliable email campaigns, autoresponders, and landing pages. Loops is a modern platform built specifically for SaaS companies, with event-based automation, transactional email, and a developer-friendly API. The pricing is close ($69.99 vs $79 at 10k), but the audiences could not be more different.

Old School vs New School

AWeber does traditional email marketing well. Newsletters, drip campaigns, landing pages, and sign-up forms with 600+ templates. If you're a small business or solopreneur sending marketing emails, AWeber is proven and reliable.

Loops does modern SaaS email well. Product event triggers, transactional emails, and clean API integration. If you're building a SaaS product and need to email users based on what they do in your app, Loops is purpose-built for that.

The Transactional Gap

AWeber is marketing-only. It cannot send password resets, order confirmations, or system notifications. You'd need a separate transactional email service.

Loops includes transactional email. Product notifications, system alerts, and marketing messages all flow through one platform. For SaaS companies, this unification is essential.

Developer Experience

Loops has a modern REST API with excellent documentation, event tracking, and webhook support. Integrating Loops into a SaaS product is straightforward for any developer.

AWeber's API exists but is older and less developer-focused. It works for basic integrations but isn't designed for the tight product integration that SaaS companies need.

For SaaS Founders

If you're building a SaaS product, Loops is clearly the better choice between these two. But consider Sequenzy as well - at $49/month, it's cheaper than both and adds native Stripe integration for subscription-aware automation that neither AWeber nor Loops provides.