Overview

AWeber and MailerLite both serve small businesses but represent different generations of email marketing platforms. AWeber has been around since 1998 with classic features. MailerLite launched in 2010 with modern design and budget pricing.

Price Comparison

MailerLite is significantly cheaper at $50/month vs AWeber's $90/month for 10k subscribers. That's 44% savings, or $480 annually. For budget-conscious businesses, this is a substantial difference.

Website Builder

MailerLite includes a website builder at no extra cost. You can build a simple website alongside your email marketing. AWeber doesn't offer this. For businesses needing both, MailerLite provides more value.

Interface Design

MailerLite has a modern, intuitive interface that feels fresh. AWeber's interface is functional but shows its age. New users generally find MailerLite easier to navigate.

A/B Testing

AWeber excels at A/B testing with more variables and comprehensive options. MailerLite's testing is good but less robust. For marketers who rely heavily on split testing, AWeber has the edge.

Track Record

AWeber has 25+ years of email marketing experience. MailerLite has 15+ years. Both are established, but AWeber has a longer track record for those who value experience.

For SaaS Companies

Neither platform is built for SaaS. Both lack native Stripe integration and behavioral event tracking. For SaaS companies, consider Sequenzy which offers purpose-built SaaS features.

Making the Choice

Choose AWeber for A/B testing expertise and established reliability. Choose MailerLite for budget savings, modern interface, and included website builder. For SaaS, consider Sequenzy.