listmonk pricing guide

listmonk Pricing Explained

listmonk is free and open source, but your real cost is hosting, SMTP delivery, maintenance, and engineering time.

Updated Jun 16, 2026·1 checked source·Independent guide
Quick answer

listmonk is free and open-source software licensed under AGPLv3. The official site describes it as a self-hosted newsletter and mailing list manager, packaged as a single binary, with list management, SQL segmentation, analytics, templating, high-throughput multi-SMTP queues, transactional messages, and messenger webhooks. There is no SaaS subscription price from listmonk itself.

listmonk at a glance

2 plans
Starts at
Free open-source software
Pricing model
Self-hosted open-source software plus hosting and SMTP costs
Free plan
Yes, free and open source
Best for
Technical teams that want full control and can operate their own email stack

listmonk plans and pricing

The real plan difference is what work each tier makes easier, not just the public price.

Live pricing

Self-hosted

$0

Free open-source software; infrastructure costs are separate.

Developers and technical teams.

  • Mailing lists and campaigns
  • SQL segmentation
  • Analytics
  • Templates
  • Multi-SMTP queues

Watch-outs

  • Self-hosting and maintenance required
Common step-up

Hosting and SMTP

Separate

Pay your hosting provider and email delivery provider.

Production senders.

  • Server hosting
  • Postgres database
  • SMTP/API sending provider

Watch-outs

  • Operational responsibility

listmonk's pricing page

Captured from listmonk.app. Pricing changes often, so confirm the current numbers on the live page.

listmonk pricing page
https://listmonk.app/View live pricing

Buying shortcut

Which listmonk plan should you choose?

Check live pricing

Start here

Self-hosted

Developers and technical teams. It is the first tier to check when you only need the core listmonk workflow. Watch for: Self-hosting and maintenance required

Public price

$0

Free open-source software; infrastructure costs are separate.

Main upgrade

Hosting and SMTP

Production senders. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Operational responsibility

Public price

Separate

Pay your hosting provider and email delivery provider.

Cost scenarios

Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.

Best fit

Developer comfortable self-hosting

listmonk: Software is free; infra and SMTP cost extra.. Sequenzy: Hosted SaaS lifecycle platform.. listmonk wins on control and software cost.

Check fit

Marketing team without engineers

listmonk: Hidden maintenance cost is high.. Sequenzy: Hosted product workflow.. Sequenzy is easier operationally.

Check fit

SaaS lifecycle sequence creation

listmonk: listmonk can send, but strategy is on you.. Sequenzy: Built for lifecycle content.. Sequenzy reduces planning and setup work.

What to watch for

You own hosting, upgrades, backups, and delivery configuration.

SMTP/email delivery costs are separate.

Nontechnical marketing teams may struggle without engineering support.

listmonk pricing is really operations pricing

listmonk has no software subscription, which is attractive. But production cost includes servers, database, delivery providers, monitoring, upgrades, and deliverability work.

That makes listmonk similar to other self-hosted tools: the cash cost can be low, but operational ownership is real. The best buyers already have technical support for deployment, backups, domain setup, bounce handling, and sender reputation. Without that, the hidden cost is the time spent keeping the system stable.

Compare open-source and hosted options in listmonk alternatives. For a direct category comparison, read Sequenzy vs listmonk and decide whether self-hosting is an advantage or a burden.

listmonk vs Sequenzy

listmonk is self-hosted infrastructure. Sequenzy is hosted lifecycle email software.

listmonk vs Sequenzy

How listmonk compares with Sequenzy, which bills on emails sent rather than contact count.

listmonk
Sequenzy
Pricing meter
Self-hosted open-source software plus hosting and SMTP costs
Unlimited contacts, with cost tied to email volume.
Effective unit price
Depends on contact tier, send allowance, add-ons, and feature gates.
$0.41 / 1k at the $49/mo for 120k emails tier.
Entry point
Free open-source software
Free plan for low-volume SaaS sending, then paid email tiers.
Best fit
Technical teams that want full control and can operate their own email stack
SaaS onboarding, trial conversion, failed-payment, retention, and product-event email.
Operational work
You own hosting, upgrades, backups, and delivery configuration.
Lifecycle sequence strategy, product triggers, and billing-aware email are the default workflow.

How Sequenzy prices the same volume

Sequenzy price per 1k emails

$0.41 / 1k at $49/mo for 120k emails

Tier
Emails
Plan
Per 1k
Free
2.5k emails/mo
$0/mo
$0 / 1k
1,000 contact tier
15k emails/mo
$19/mo
$1.27 / 1k
5,000 contact tier
60k emails/mo
$29/mo
$0.48 / 1k
10,000 contact tier
120k emails/mo
$49/mo
$0.41 / 1k
25,000 contact tier
210k emails/mo
$99/mo
$0.47 / 1k
30,000 contact tier
300k emails/mo
$149/mo
$0.50 / 1k
50,000 contact tier
600k emails/mo
$299/mo
$0.50 / 1k
100,000 contact tier
900k emails/mo
$399/mo
$0.44 / 1k
150,000 contact tier
1.2M emails/mo
$499/mo
$0.42 / 1k

Verdict

listmonk is excellent open-source infrastructure for technical teams. Sequenzy is better for teams that want SaaS lifecycle strategy and hosted workflows instead of owning operations.

FAQ

Sources checked · Jun 16, 2026