Emma's pricing page
Captured from myemma.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Emma plan should you choose?
Start here
Emma Lite
Marketers who need core email basics. It is the first tier to check when you only need the core Emma workflow. Watch for: 1 automation journey
Public price
$105/mo
Starting price per month, covering up to 10,000 contacts. Larger lists need a custom quote.
Main upgrade
Emma for Teams
Multi-department or multi-location teams. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Higher starting cost than Lite
Public price
$205/mo
Starting price per month, covering up to 10,000 contacts. Larger lists need a custom quote.
High-volume or advanced
Emma Corporate
Enterprises that need scale and control. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Sales-led pricing
Public price
Custom
Custom quote for larger organizations and franchise networks.
What Emma costs at your size
The cheapest plan that covers each size, from Emma's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Departmental marketing team
Emma: Lite or Essentials depending on automation needs.. Sequenzy: Better if the team is a SaaS product team.. Emma is built for organizational email operations, not just sending.
Multi-location organization
Emma: Teams or Corporate is the realistic comparison.. Sequenzy: Not a subaccount governance product.. Emma wins when approvals, subaccounts, and brand control are the central need.
SaaS startup
Emma: Emma is likely expensive and organization-heavy.. Sequenzy: Focused on SaaS lifecycle email.. Sequenzy is a cleaner fit for product-led email.
What to watch for
Public examples are based on 10,000 contacts and annual contracts.
Private branding can carry additional charges.
Emma is heavier than most self-serve newsletter tools.
Costs beyond the headline price
- Lists over 10,000 contacts need a custom quote rather than a published tier price.
- SMS is sold as a paid add-on with volume-based pricing instead of being included.
- Professional Services such as onboarding, training, Expert Hours, design and deliverability work are custom quoted after a discovery call.
- Lite is limited to 1 user and 1 automation journey, so extra users or automation force a move to Teams or Corporate.
- Governance features such as approvals, private branding, single sign-on and extra subaccounts sit in the higher plans.
Emma pricing is organization-oriented
Emma’s pricing makes more sense when you view it as a team and governance platform. The plan ladder adds subaccounts, users, permissions, brand management, reporting, and priority support.
If all you need is SaaS lifecycle email, that structure may be more than you want to buy.
The platform makes sense when multiple teams, locations, or brands need guardrails and shared reporting. In that case, users, subaccounts, permissions, approvals, and brand controls are part of the value. For a focused SaaS team, those governance features can become extra cost and process around what should be a faster lifecycle workflow.
Use Emma alternatives to compare organization-oriented email platforms. Use Sequenzy vs Emma when the decision is governed multi-team email versus SaaS lifecycle execution.
Emma vs Sequenzy
Emma is best for organizations managing email across departments or locations. Sequenzy is better for SaaS teams building product-led lifecycle messaging.
Emma vs Sequenzy
How Emma compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
Emma is a strong organizational email platform for teams that need structure, support, and governance. Sequenzy is better for SaaS companies that need lifecycle content and automation without enterprise-style account management.
FAQ
Sources checked · Oct 8, 2026