EmmavsBrevo

Emma vs Brevo

Brand-controlled team email vs affordable multi-channel marketing

TL;DR

Emma is mid-market email with brand governance at $99+/month. Brevo is affordable multi-channel marketing (email, SMS, WhatsApp, chat) starting free. Brevo wins on price, features, and multi-channel. Emma wins only on multi-location brand control.

Key Differences

The main things that set these tools apart

Features Per Dollar
Brevo wins

Brevo includes email, SMS, WhatsApp, chat, CRM, transactional email, and a free tier. Emma offers basic email with brand governance at $99+/month. For feature-to-price ratio, Brevo is dramatically better.

Multi-Channel
Brevo wins

Brevo supports email, SMS, WhatsApp, and live chat natively. Emma is email-only. For multi-channel marketing, Brevo delivers far more.

Brand Governance
Emma wins

Emma's locked templates, approval workflows, and sub-accounts are its competitive advantage. Brevo doesn't offer equivalent brand governance for distributed teams.

Pricing Model
Brevo wins

Brevo charges by email volume, not contacts — unlimited contacts on every plan. Emma charges by contacts. For businesses with large lists and moderate send volume, Brevo is dramatically cheaper.

Pricing Comparison

At 10,000 contacts

Emma
$99+/month

Base plan. Brand governance, basic automation.

Visit Emma
Brevo
$25/month

Business plan. 20k emails/month, automation, unlimited contacts.

Visit Brevo
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Emma
Brevo
Sequenzy
Email & Multi-Channel
Email Marketing
Full
Full
Full
SMS Marketing
Built-in
WhatsApp
Built-in
Transactional Email
Built-in
Built-in
Brand & Team
Brand Governance
Centralized control
Sub-Accounts
Per location
Approval Workflows
Built-in
CRM
Built-in
Stripe-based
Value
Free Tier
Yes (300 emails/day)
Yes (100 subs)
Starting Price
$99/mo
Free
Free
Pricing Model
Contact-based
Email volume (unlimited contacts)
Subscriber-based
Live Chat
Built-in

Best For

When to choose each tool

Choose Emma if you...
  • Franchises needing brand-controlled email
  • Multi-location businesses with governance needs
Choose Brevo if you...
  • SMBs wanting affordable multi-channel marketing
  • Companies needing email + SMS + WhatsApp
  • Businesses wanting a free starting point
  • Teams needing transactional + marketing email
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting AI-generated sequences
  • Startups needing transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Specific

Neither Emma nor Brevo is built for SaaS. Sequenzy syncs with Stripe for subscription-aware automation at $49/month.

Focused Email for SaaS

Brevo is multi-channel but generic. Sequenzy is email-focused with AI sequences and SaaS-specific features.

Try Sequenzy Free

Overview

Emma and Brevo represent different approaches to email marketing. Brevo is a multi-channel powerhouse at SMB prices. Emma is brand governance for distributed teams. For our take on each, see our Emma comparison and Brevo comparison.

Brevo's Feature Advantage

Brevo offers email, SMS, WhatsApp, live chat, transactional email, and a CRM — with a free tier. Emma offers basic email with brand governance at $99+/month. The feature gap is significant. For most businesses, Brevo provides vastly more value.

Emma's Governance Niche

Emma's only competitive advantage: brand control for distributed teams. Locked templates, approval workflows, sub-accounts per location. If brand governance across multiple locations is critical, Emma solves that problem. Brevo doesn't attempt it.

The Value Reality

Brevo's free tier includes more features than Emma's $99/month plan. Even Brevo's $25/month Business plan includes email, SMS, and automation. The value comparison isn't close for businesses that don't need brand governance.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com