12 Best Emma Alternatives

Our Pick for SaaS Companies

Sequenzy

AI-powered email for SaaS. If you're running a software business, Sequenzy offers Stripe integration, transactional emails, and behavior-based automation at a fraction of Emma's price.

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Best for

SaaS founders who don't need enterprise features

Pricing

$49/month for 10,000 subscribers

Pros

Nearly half Emma's price
AI generates email sequences
Native Stripe integration
Transactional + marketing together
Direct founder support

Cons

No multi-location brand management
Basic team collaboration
No SMS marketing
Newer platform

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Campaign Monitor

Agency-focused email platform from the same parent company (Marigold) as Emma. Clean design, good for agencies managing multiple clients. Similar enterprise DNA but often better pricing.

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Best for

Agencies managing client email campaigns

Pricing

$59/month for 10,000 subscribers

Pros

Beautiful email templates
Agency-friendly management
Same parent company as Emma
Better value for smaller teams
Strong analytics

Cons

Less brand management features
Part of Marigold conglomerate
Support varies by tier
Automation less sophisticated

Mailchimp

The market leader with massive ecosystem. More features than Emma in many areas, though team collaboration isn't as sophisticated. Good if you need maximum integrations.

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Best for

Teams who need maximum integrations

Pricing

$110-135/month for 10,000 contacts

Pros

Integrates with everything
Huge template library
Strong brand recognition
Landing pages included
Better CRM features

Cons

Similar or higher price
Less team collaboration
No multi-location management
Counts unsubscribed contacts

ActiveCampaign

Automation powerhouse at lower prices than Emma. Better marketing automation, solid CRM, but lacks Emma's brand management and team features.

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Best for

Teams focused on marketing automation

Pricing

$79/month for 10,000 contacts

Pros

Superior automation
CRM included
Lower pricing
Great deliverability
Sales features built-in

Cons

No brand management
Less team collaboration
Steeper learning curve
Can be complex

HubSpot

Full CRM suite with email marketing. More expensive than Emma but offers complete marketing, sales, and service platform. True enterprise solution.

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Best for

Companies wanting complete CRM + email

Pricing

$800+/month for Marketing Hub Professional

Pros

Complete marketing suite
Excellent team features
Strong reporting
Enterprise-grade
Industry standard

Cons

Much more expensive
Complex to implement
Overkill for email only
Long-term contracts

Brevo

Budget-friendly all-in-one marketing. Formerly Sendinblue. Offers email, SMS, and CRM at much lower prices than Emma. Good for cost-conscious teams.

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Best for

Teams who want Emma features at lower cost

Pricing

$25/month for 20,000 emails

Pros

Much cheaper
SMS included
CRM included
Transactional email
Pay by emails not contacts

Cons

No brand management
Basic team features
Less polished UI
Daily sending limits

Klaviyo

E-commerce focused platform with strong data features. If Emma users are retail/e-commerce, Klaviyo offers better product integration. Otherwise, different focus.

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Best for

E-commerce teams with retail stores

Pricing

$150/month for 10,000 contacts

Pros

E-commerce integration
Strong product recommendations
Advanced segmentation
Good for retail
SMS included

Cons

E-commerce focused
Higher price
Less general marketing
No brand management

MailerLite

Clean, affordable alternative for simpler needs. Landing pages, website builder, and good automation. Lacks Emma's enterprise features but much cheaper.

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Best for

Small teams who don't need enterprise features

Pricing

$50/month for 10,000 subscribers

Pros

Much cheaper
Landing pages included
Website builder
Clean interface
Good support

Cons

No team features
No brand management
No enterprise compliance
Basic multi-user

Constant Contact

Legacy SMB platform with event marketing features. Good for local businesses with events. Similar market position to Emma but different feature focus.

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Best for

Local businesses with event marketing needs

Pricing

$80/month for 10,000 contacts

Pros

Event marketing built-in
Social media tools
Good for local business
Strong SMB support
Easy to use

Cons

Dated interface
Less sophisticated
No brand management
Limited automation

#10

Salesforce Marketing Cloud

True enterprise marketing platform. If you're outgrowing Emma and need more, SFMC offers everything—at a much higher price and complexity.

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Best for

Large enterprises who've outgrown Emma

Pricing

$1,250+/month (Contact for pricing)

Pros

True enterprise scale
Salesforce integration
Advanced personalization
Full journey builder
Global capabilities

Cons

Much more expensive
Requires specialists
Long implementation
Complex pricing

#11

Pardot

Salesforce's B2B marketing automation. If you're in B2B and use Salesforce CRM, Pardot might be the upgrade from Emma. Enterprise-focused with strong lead scoring.

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Best for

B2B teams on Salesforce CRM

Pricing

$1,250/month and up

Pros

Salesforce native
Strong lead scoring
B2B focused
Account-based marketing
Enterprise-grade

Cons

Requires Salesforce
Very expensive
B2B only
Complex setup

#12

Drip

E-commerce marketing automation platform. If Emma users are in e-commerce, Drip offers better product integration. More affordable than Emma.

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Best for

E-commerce teams who want better automation

Pricing

$39/month for 2,500 subscribers

Pros

E-commerce focus
Good automation
Lower starting price
Product recommendations
Shopify integration

Cons

E-commerce focused
No brand management
Scales expensively
No SMS

Why Consider Alternatives to Emma

Emma is expensive

At $89-159/month for 10k subscribers, Emma is one of the pricier options. If you don't need brand management or multi-location features, you're paying for capabilities you won't use. Platforms like ActiveCampaign or Brevo offer similar features for less.

You don't need enterprise features

Emma's strengths are team collaboration, brand governance, and multi-location management. If you're a smaller team without franchise/distributed locations, Emma's complexity is unnecessary overhead.

You need better automation

Emma's automation is decent but not industry-leading. ActiveCampaign, Customer.io, or Drip offer more sophisticated marketing automation at competitive prices.

You're running a SaaS

Emma isn't built for subscription businesses. No native Stripe integration, no SaaS-specific automations. Platforms like Sequenzy, Userlist, or Customer.io are designed for software companies.

Feature Comparison

Feature	Emma	Campaign Monitor	ActiveCampaign	Brevo	Mailchimp	Sequenzy
Price at 10k subs	$89-159	$59	$79	$25 (20k emails)	$110+	$49
Free tier	None	None	None	300/day	500 subs	100 subs
Team features	Advanced	Good	Basic	Basic	Good	Basic
Brand management	true	false	false	false	false	false
SMS	true	false	false	true	false	false
Automation	Good	Good	Excellent	Good	Good	Advanced

When to Use Each Platform

Choose Campaign Monitor if...

You're an agency managing client campaigns
Clean design and templates matter
You want similar quality at lower price
Emma's brand features aren't critical

Choose Stay with Emma if...

You're a multi-location business
Brand governance is essential
You need enterprise compliance
Team approval workflows matter

Choose ActiveCampaign if...

Marketing automation is your priority
You want CRM + email combined
You don't need brand management
Budget matters

Choose Brevo if...

Budget is your top priority
You want SMS + email together
Enterprise features aren't needed
You prefer pay-per-email pricing

Choose Sequenzy if...

You're running a SaaS business
Stripe integration is valuable
You need transactional emails
You want simpler pricing

Should you switch from Emma?

Emma by Marigold has been around since 2005 and serves mid-market companies well. But it's expensive and enterprise-focused. See our guide on email marketing for teams for context on what features actually matter.

Here's when switching makes sense:

If you're paying for features you don't use: Any alternative

Emma's strength is brand management for multi-location businesses. If you don't have franchises, distributed teams, or complex approval workflows, you're paying for capabilities you won't use. Campaign Monitor, ActiveCampaign, or even MailerLite offer what most teams need at lower prices.

If you need better automation: ActiveCampaign or Customer.io

Emma's automation is solid but not industry-leading. If marketing automation is your priority, ActiveCampaign or Customer.io offer more sophisticated workflows. Check our automation guide for what to look for.

If you're running a SaaS: Sequenzy

Emma isn't built for subscription businesses. No native Stripe integration, no trial automation, no churn prevention. Sequenzy is built specifically for SaaS with Stripe integration and transactional emails.

If budget matters: Brevo or MailerLite

At $89-159/month for 10k subscribers, Emma is expensive. Brevo at $25/month or MailerLite at $50/month offer solid marketing email at a fraction of the cost. Use our email validator to ensure list quality.

The pricing comparison

At 10,000 subscribers:

Emma: $89-159/month (depending on plan)
Sequenzy: $49/month
Campaign Monitor: $59/month
ActiveCampaign: $79/month
Brevo: $25/month (20k emails)
Mailchimp: $110+/month

See our full pricing page for more details.

When Emma is still the right choice

Stick with Emma if:

You're a multi-location business needing brand governance
Approval workflows across teams are essential
Enterprise compliance (SOC 2) is required
You need dedicated account management
SMS marketing is important

Emma does multi-location brand management better than most. If that's your need, alternatives may not match it. Read our marketing tools guide and use our A/B test calculator to optimize what you have before switching.

Frequently Asked Questions

Campaign Monitor, from the same parent company. It has agency-friendly features, clean templates, and lower pricing. Mailchimp is also popular for agencies who need maximum integrations.

Emma positions itself as mid-market/enterprise with team collaboration, brand governance, and compliance features. These add costs. If you don't need them, you're overpaying. Campaign Monitor or ActiveCampaign offer better value for simpler needs.

For specific use cases, yes. Multi-location businesses, franchises, and organizations needing brand control still benefit from Emma. But many users have migrated to modern alternatives that offer better value. Emma's parent company (Marigold) manages many brands, which can dilute focus.

Different focus. Emma excels at team collaboration and brand management for distributed teams. Mailchimp has better integrations and broader features. Mailchimp is often similar or cheaper. Choose Emma for multi-location brand control, Mailchimp for ecosystem.

Brevo at $25/month for 20,000 emails includes basic team features plus SMS and CRM. For more advanced team collaboration, ActiveCampaign at $79/month is still cheaper than Emma's $89-159.

No. Emma only offers a 14-day trial. After that, you pay from day one. Alternatives like Mailchimp (500 subs), MailerLite (1,000 subs), and Sequenzy (100 subs) offer permanent free tiers.

HubSpot and Salesforce Marketing Cloud offer similar multi-location capabilities but at higher prices. For franchises specifically, Emma remains one of the few platforms built for distributed brand management. You may need to combine tools for the same functionality elsewhere.

Yes. Emma allows CSV export of contacts. Most alternatives have import tools. Your automation workflows and team settings won't transfer—you'll need to rebuild them. If you're using Emma's multi-location features, find an alternative that supports your structure first.

Same parent company (Marigold), different products. Campaign Monitor is more agency-focused with cleaner design. Emma is more enterprise-focused with brand management. Campaign Monitor is usually cheaper.

Sequenzy or Customer.io. Both offer SaaS-specific features like subscription integration and behavior-based automation. Emma is built for general marketing teams, not subscription businesses.

No. ActiveCampaign focuses on marketing automation and CRM, not brand governance across locations. If brand management is critical, you'll need Emma, HubSpot, or an enterprise platform.

Contact Emma support or your account manager. Emma often has contracts, so review your agreement. Export your contacts before canceling. Their team is usually helpful with the transition.

HubSpot is much more expensive ($800+/month) but offers a complete CRM, marketing, sales, and service platform. If you need more than email marketing, HubSpot might justify the cost. For email alone, Emma is more focused.

SFMC is significantly more expensive and complex but offers true enterprise scale. Choose SFMC if you've outgrown Emma's capabilities. Choose Emma if you need brand management without full enterprise complexity.

Emma handles refunds on a case-by-case basis. Contact their support team. Many customers are on contracts, so review your agreement terms before assuming you can cancel freely.

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 2k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

12 Emma Alternatives for Teams and Agencies

TL;DR

12 Best Emma Alternatives

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Why Consider Alternatives to Emma

Feature Comparison

When to Use Each Platform

Should you switch from Emma?

If you're paying for features you don't use: Any alternative

If you need better automation: ActiveCampaign or Customer.io

If you're running a SaaS: Sequenzy

If budget matters: Brevo or MailerLite

The pricing comparison

When Emma is still the right choice

Frequently Asked Questions

What's the best Emma alternative for agencies?

Why is Emma so expensive?

Is Emma still worth using in 2026?

Emma vs Mailchimp: Which is better?

What's the cheapest Emma alternative with team features?

Does Emma have a free tier?

What Emma alternative works for multi-location businesses?

Can I migrate from Emma easily?

Is Campaign Monitor the same as Emma?

What's the best Emma alternative for SaaS companies?

Does ActiveCampaign have brand management like Emma?

How do I cancel my Emma subscription?

Is HubSpot worth it over Emma?

Emma vs Salesforce Marketing Cloud?

What's Emma's refund policy?

Ready to try Sequenzy?

Sequenzy vs Emma: Direct Comparison

More Alternatives

Campaign Monitor Alternatives

ActiveCampaign Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (0-100 subscribers)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

Contact