Overview

Emma and Campaign Monitor are sibling products under the Marigold umbrella. Emma focuses on brand governance for multi-location teams. Campaign Monitor focuses on beautifully designed email for agencies and mid-market. For our take on Emma, see our Emma comparison.

Sibling Rivalry

It's unusual to compare two products from the same parent company, but Emma and Campaign Monitor serve different needs. Campaign Monitor has better design tools and agency features. Emma has better brand governance and multi-location management. For most single-location businesses, Campaign Monitor is the better choice.

Campaign Monitor's Design Edge

Campaign Monitor is known for award-winning email templates and design tools. If visual quality matters to your brand, Campaign Monitor delivers professional results. Emma's editor is functional but not as polished.

Emma's Governance Niche

For franchises and multi-location businesses, Emma's sub-accounts, locked templates, and approval workflows solve a real problem. Campaign Monitor doesn't offer equivalent multi-location governance.

The Sequenzy Alternative

For SaaS founders, neither Marigold product is ideal. Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.