Overview

Emma and Constant Contact both serve non-technical marketers, but at different scales. Constant Contact is simple email for small businesses and nonprofits. Emma is brand-controlled email for mid-market teams. For our take on each, see our Emma comparison and Constant Contact comparison.

Simplicity vs Governance

Constant Contact is built to be simple. Pick a template, write content, send. Phone support if you need help. Event marketing included. Emma adds complexity with brand governance — locked templates, approval workflows, sub-accounts. For small organizations, Constant Contact's simplicity is the right approach.

Constant Contact's Event Edge

Constant Contact includes event management — registration, ticketing, and event emails integrated with your contact list. Emma doesn't offer event features. For organizations that run events, this integration adds significant value.

When Emma's Brand Control Matters

If you're a franchise with 20+ locations, each sending email while needing to stay on brand, Emma's governance features solve a real problem. Locked templates prevent off-brand messaging. Approval workflows catch mistakes. Sub-accounts give each location independence with guardrails.

The Sequenzy Alternative

For SaaS founders, neither platform fits. Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.