EmmavsMailerLite

Emma vs MailerLite

Brand-controlled team email vs beautifully simple email

TL;DR

Emma is mid-market email with brand governance at $99+/month. MailerLite is beautifully designed email starting free with 1,000 subscribers. MailerLite wins on price, design, simplicity, and features. Emma wins only on multi-location brand control.

Key Differences

The main things that set these tools apart

Design & UX
MailerLite wins

MailerLite is known for clean, modern design and intuitive UX. Beautiful templates, smooth editors, elegant landing pages. Emma's interface is functional but dated by comparison.

Free Tier
MailerLite wins

MailerLite offers 1,000 subscribers and 12,000 emails/month free. Emma has no free tier. For getting started, MailerLite wins by default.

Brand Governance
Emma wins

Emma's locked templates, approval workflows, and sub-accounts serve multi-location businesses. MailerLite doesn't offer brand governance features.

Value
MailerLite wins

MailerLite at $73/month gives you unlimited emails, automation, landing pages, and a website builder. Emma at $99+/month gives you basic email with brand governance. MailerLite is better value for most businesses.

Pricing Comparison

At 10,000 subscribers

Emma
$99+/month

Base plan. Brand governance, basic automation.

Visit Emma
MailerLite
$73/month

Growing Business. Unlimited emails, automation, landing pages.

Visit MailerLite
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Emma
MailerLite
Sequenzy
Email Marketing
Email Editor
Drag-and-drop
Drag-and-drop + rich text + HTML
Drag-and-drop
Design Quality
Functional
Clean and modern
Clean
Automation
Basic workflows
Visual automation builder
AI sequences
Landing Pages
Basic
Beautiful builder
Brand & Team
Brand Governance
Centralized control
Sub-Accounts
Per location
Approval Workflows
Built-in
Paid Newsletters
Stripe integration
Value
Free Tier
Yes (1,000 subs, 12k emails/mo)
Yes (100 subs)
Price at 10k
$99+/mo
$73/mo
$49/mo
Ease of Use
Moderate
Very intuitive
Simple
Website Builder

Best For

When to choose each tool

Choose Emma if you...
  • Franchises needing brand-controlled email
  • Multi-location businesses with governance needs
Choose MailerLite if you...
  • Creators and bloggers wanting beautiful emails
  • Small businesses on a budget
  • Newsletter publishers
  • Anyone wanting a generous free tier
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined
  • Startups wanting AI-generated sequences

When to Consider Sequenzy Instead

SaaS-Specific

Neither Emma nor MailerLite is built for SaaS. Sequenzy syncs with Stripe for subscription-aware automation at $49/month.

Transactional Email

MailerLite doesn't include transactional email. Sequenzy combines transactional and marketing in one platform.

Try Sequenzy Free

Overview

Emma and MailerLite serve different email marketing needs. MailerLite is beautifully simple and affordable. Emma is brand governance for distributed teams. For our take on each, see our Emma comparison and MailerLite comparison.

MailerLite's Modern Appeal

MailerLite is what modern email marketing should look like. Clean design, intuitive interface, generous free tier, and solid automation. It's a pleasure to use. Emma's interface feels dated by comparison, offering less for more.

Emma's Governance Advantage

Emma's only real advantage: centralized brand control for multi-location teams. Locked templates, approval workflows, sub-accounts. If you're a franchise with 20+ locations, this matters. For everyone else, MailerLite is the better choice.

The Value Gap

MailerLite offers 1,000 subscribers free. At 10k subscribers, it's $73/month with unlimited emails and automation. Emma starts at $99/month with no free tier. Unless brand governance is critical, the value comparison strongly favors MailerLite.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com