Campaign Monitor's pricing page
Captured from campaignmonitor.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Campaign Monitor plan should you choose?
Start here
Free
Testing the editor and basic account fit. It is the first tier to check when you only need the core Campaign Monitor workflow. Watch for: Time-limited trial rather than a permanent free plan
Public price
$0
30-day trial covering up to 500 contacts and 500 emails.
Main upgrade
Lite
Teams sending lower-volume campaigns. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Monthly send volume limit
Public price
From $13/mo (500 contacts)
Scales by contact count; monthly send cap of approximately 5x contact count.
High-volume or advanced
Enterprise
Multi-brand organisations and large senders. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Sales-led pricing with no public rate card
Public price
Custom
Custom annual contract with consolidated billing.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Team sending occasional newsletters
Campaign Monitor: Lite can work if send limits are enough.. Sequenzy: Better aligned to SaaS lifecycle sends.. Campaign Monitor is campaign-centric; Sequenzy is lifecycle-centric.
Marketer needing unlimited sends
Campaign Monitor: Essentials is the important threshold.. Sequenzy: Volume-based but built around SaaS workflows.. Compare total cost at your actual send volume, not just the plan name.
Agency managing clients
Campaign Monitor: Campaign Monitor has agency-specific account features.. Sequenzy: Better for a SaaS product team than a client-services agency.. Campaign Monitor is stronger for agency operations.
What to watch for
Pricing can be hidden behind contact-count selectors.
Lite has send-volume limits where Essentials moves to unlimited sends.
Some advanced features are add-on purchases rather than included everywhere.
The "free" tier is a 30-day trial capped at 500 contacts and 500 emails, not a permanent free plan.
The drag-and-drop website builder is a $10/month add-on on Lite and Essentials, and only bundled on Premier.
Introductory discounts such as 90% off the first Essentials month make the first invoice unrepresentative of the ongoing cost.
Campaign Monitor pricing depends on your send pattern
Campaign Monitor’s public pricing is easier to evaluate when you separate campaign creation from sending volume. Lite can be enough for periodic sends, while Essentials becomes the safer default if you need unlimited sending and broader automation.
The product also has a long agency heritage. If you manage client accounts, templates, permissions, and subaccounts, that matters. If you are a SaaS team optimizing trial-to-paid conversion, the fit is less direct.
The Lite versus Essentials decision is the key practical threshold. Lite can work for simple newsletters where send volume is modest. Essentials becomes the more realistic plan when sends are frequent, automated campaigns are central, and inbox previews or support matter. Premier is best evaluated as an optimization and support tier, not just another price point.
For agencies, Campaign Monitor's account structure can be a reason to pay more. For SaaS product teams, the missing question is whether the platform helps create activation, retention, and billing-aware sequences. The Campaign Monitor alternatives page and Campaign Monitor comparison are useful if you need to distinguish campaign polish from SaaS lifecycle fit.
If the plan structure above is what pushed you to look elsewhere, it helps to price Campaign Monitor against the wider market rather than against a single competitor. Our ranking of the best email marketing tools compares 21 platforms on pricing model, automation depth, and deliverability, which is the fastest way to see whether contact-count pricing is the problem or just this vendor's version of it.
What Campaign Monitor costs at realistic list sizes
Campaign Monitor prices every tier by contact count, so the entry prices below are the floor at 500 contacts rather than what most teams pay.
| Plan | Entry price (500 contacts) | Send allowance | Known scaling point |
|---|---|---|---|
| Free | $0 | 500 emails, 30 days | Trial only, expires |
| Lite | From $13/mo | About 5x your contact count per month | 2,500 emails at 500 contacts |
| Essentials | From $31/mo | Unlimited | About $89/mo at 10,000 contacts |
| Premier | From $159/mo | Unlimited | Scales by contact count |
| Enterprise | Custom | Custom | Sales-led |
Two costs are easy to miss. The Lite send cap is a multiple of your contact count, so a small list emailed weekly can exhaust the allowance long before the contact limit matters - that, not features, is what usually forces the move to Essentials. And the website builder that Premier bundles is a $10/month add-on on the tiers below it, which narrows the real gap between an Essentials-plus-add-on setup and Premier.
Premier's entry price is the least stable figure on this page. Independent trackers currently report figures between roughly $149 and $171 per month at 500 contacts, so treat $159 as indicative and confirm against the live selector before budgeting.
Campaign Monitor vs Sequenzy
Campaign Monitor is a polished campaign platform. Sequenzy is a lifecycle email platform for SaaS teams that need more opinionated sequence strategy.
Choose Campaign Monitor when polished campaigns, agency workflows, templates, and account management are central. Choose Sequenzy when customer lifecycle messaging is driven by product usage, trial state, upgrades, and retention signals.
Campaign Monitor vs Sequenzy
How Campaign Monitor compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
Campaign Monitor remains a polished campaign platform, especially for teams and agencies. Sequenzy is a better fit when the work is not just newsletters, but SaaS lifecycle email that needs activation, trial, onboarding, and retention flows.
FAQ
Sources checked · Aug 12, 2026