Constant Contact's pricing page
Captured from constantcontact.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Constant Contact plan should you choose?
Start here
Lite
Beginners and small lists that mainly need newsletters and social posting. It is the first tier to check when you only need the core Constant Contact workflow. Watch for: 1 user
Public price
$12/mo+
Starting price; scales by contacts with 10x contacts in monthly email sends.
Main upgrade
Standard
Businesses that need more automation, segmentation, and reporting. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: 3 users
Public price
$35/mo+
Starting price; scales by contacts with 12x contacts in monthly email sends.
High-volume or advanced
Teams
Franchises, multi-location teams, and larger organizations. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: No public flat rate
Public price
Custom
Sales-led pricing for teams with multiple locations or accounts.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Local business with 500 contacts
Constant Contact: Lite can start at $12/month, but automation remains limited.. Sequenzy: Email-volume pricing focused on lifecycle sends.. Constant Contact is easier if you also need events and social posting; Sequenzy is better for SaaS lifecycle email.
Growing list that needs automated nurture
Constant Contact: Standard or Premium as contacts grow.. Sequenzy: Scales by email sending rather than contact storage.. Check whether contact-based billing punishes dormant subscribers.
Team needing SMS plus email
Constant Contact: Premium includes some SMS; Lite and Standard use an SMS add-on.. Sequenzy: Best if email workflows matter more than broad marketing-suite coverage.. Constant Contact is broader, while Sequenzy is more focused.
What to watch for
Your real cost rises with contact count, not just with plan choice.
Lite has only 1 automation template and 1 custom segment.
SMS and inbox preview can add cost depending on plan and usage.
Constant Contact pricing rewards clean lists
Constant Contact is straightforward at the entry tier, but the plan comparison matters once your list grows. Lite is attractive for simple newsletters, yet automation and segmentation limits show quickly. Standard is the practical default for most businesses, while Premium is where custom automations and unlimited custom segments become available.
The key budgeting question is whether every stored contact deserves to be paid for. SaaS teams with dormant trials, churned users, and old leads may prefer pricing tied more directly to actual sending.
Constant Contact is easiest to justify for local businesses and SMBs that use the broader toolkit: events, social posting, ads, SMS, phone support, and simple automations. The plan jump matters because Lite is intentionally limited. Standard is where a business gets more practical segmentation and automation templates, while Premium is the first plan that fits teams wanting custom automations and broader access.
If you are comparing it with SaaS lifecycle email tools, read the Constant Contact alternatives and the Constant Contact comparison. The question is not whether Constant Contact can send email; it is whether contact-tiered SMB marketing software is the right shape for a product user database.
Constant Contact vs Sequenzy
Constant Contact is broader: email, SMS, social, events, ads, and small-business support. Sequenzy is narrower and deeper for SaaS lifecycle email, where onboarding, activation, retention, and churn prevention are the main workflows.
Choose Constant Contact when small-business marketing breadth and support are worth paying for. Choose Sequenzy when product behavior, trial state, subscription status, and retention signals should drive the email program.
Constant Contact vs Sequenzy
How Constant Contact compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
Constant Contact is a dependable small-business marketing suite, but its contact-tier model and feature gates can become expensive for SaaS teams with large audiences. Sequenzy is a better fit when lifecycle email and cost clarity matter more than social, events, and broad SMB marketing features.
FAQ
Sources checked · Jun 16, 2026