Overview

Campaign Monitor and ConvertKit serve completely different audiences. Campaign Monitor is for agencies and brands wanting premium email design. ConvertKit is for creators building businesses around their audience.

Different Markets

Campaign Monitor helps agencies manage client email campaigns with premium design tools. ConvertKit helps creators monetize their audience through paid newsletters and digital products. Little overlap in use cases.

Email Design Philosophy

Campaign Monitor emphasizes visual design excellence. ConvertKit intentionally uses simple, text-focused emails that feel personal. Both approaches work—for different purposes.

Creator Monetization

ConvertKit has paid newsletters, digital product sales, tip jars, and a creator recommendation network. Campaign Monitor has none of these. For creators, ConvertKit is the clear choice.

Agency Features

Campaign Monitor has client management, white labeling, and reseller programs. ConvertKit has no agency features. For agencies, Campaign Monitor is the clear choice.

For SaaS Companies

Neither is ideal for SaaS. Both lack Stripe integration for subscription businesses. Sequenzy offers Stripe integration and is built for software companies.

Making the Choice

Your use case determines the choice. Agency or brand work: Campaign Monitor. Creator or blogger: ConvertKit. They serve different markets entirely.