SendervsCampaign Monitor

Sender vs Campaign Monitor

Budget automation vs premium design

TL;DR

Sender (~$50/mo at 10k) offers solid email marketing with SMS, 1600+ templates, and e-commerce integrations at a budget price. Campaign Monitor (~$111/mo at 10k) focuses on premium email design and agency features like white-labeling. Choose Sender for value and SMS. Choose Campaign Monitor for design quality and agency workflows.

Key Differences

The main things that set these tools apart

Price-to-Value
Sender wins

Sender costs roughly $50/month at 10k subscribers vs Campaign Monitor's $111/month - about 55% savings. Sender includes SMS marketing while Campaign Monitor doesn't offer it. For budget-conscious teams, Sender offers more for less.

Email Design Quality
Campaign Monitor wins

Campaign Monitor is known for premium email design tools. The builder produces beautiful, professional emails with superior typography and layout options. Sender has more templates but Campaign Monitor's quality is higher.

SMS Marketing
Sender wins

Sender includes SMS marketing in their plans. Campaign Monitor doesn't offer SMS at all. If you need omnichannel marketing with SMS, Sender is the only choice between these two.

Agency Features
Campaign Monitor wins

Campaign Monitor has robust agency features: white-labeling, client management, reseller options, and multi-brand accounts. Sender doesn't offer agency-specific features. For agencies, Campaign Monitor is clearly better.

Pricing Comparison

At 10,000 subscribers

Sender
~$50/month

Pro plan with SMS, automation, all features

Visit Sender
Campaign Monitor
~$111/month

Lite plan - limited emails

Visit Campaign Monitor
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
Campaign Monitor
Sequenzy
Email Design
Email builder
Good
Premium
Good
Template quality
1600+ templates
Premium, curated
Clean, functional
Brand management
Basic
Advanced
Basic
Mobile responsive
Marketing Features
SMS marketing
Included
Visual automation
E-commerce integrations
Shopify, WooCommerce
Basic
Segmentation
Good
Good
Event-based
A/B testing
Agency Features
Client management
White labeling
Reseller options
Multi-brand accounts
Pricing & Value
Free plan
2,500 subs, 15k emails
14-day trial
Price at 10k
~$50/mo
~$111/mo
$49/mo
SMS included
Cost per email
Lower
Higher
Lower

Best For

When to choose each tool

Choose Sender if you...
  • Budget-conscious businesses
  • E-commerce stores needing SMS
  • Small to medium businesses
  • Teams wanting more templates
  • Companies prioritizing value over design
Choose Campaign Monitor if you...
  • Agencies managing multiple clients
  • Brands prioritizing email design quality
  • Teams needing white-label solutions
  • Businesses wanting premium templates
  • Organizations with agency workflows
Choose Sequenzy if you...
  • SaaS companies (not agencies)
  • Stripe-integrated subscription businesses
  • Software companies needing behavioral automation
  • Teams wanting unified transactional + marketing

When to Consider Sequenzy Instead

For SaaS, Not Agencies

Sequenzy is built for SaaS companies with Stripe integration, not agencies or e-commerce. If you're building software with subscriptions, Sequenzy fits better than either Sender or Campaign Monitor.

Similar Pricing, Different Focus

At $49/month for 10k contacts, Sequenzy matches Sender's value but focuses on subscription lifecycle instead of e-commerce or agency features.

Transactional + Marketing

Neither Sender nor Campaign Monitor includes transactional email. Sequenzy unifies both in one platform for SaaS use cases.

Try Sequenzy Free

Overview

Sender and Campaign Monitor represent different approaches to email marketing. Sender focuses on value with 1600+ templates, SMS marketing, and budget pricing. Campaign Monitor focuses on premium email design and agency workflows with white-labeling and client management.

Price Comparison

At 10,000 subscribers, Sender costs roughly $50/month vs Campaign Monitor's $111/month. That's about 55% savings with Sender, plus you get SMS marketing included. Campaign Monitor has no SMS capability.

Where Campaign Monitor Excels

Campaign Monitor's email design tools are premium quality. The builder produces beautiful, professional emails with superior typography, spacing, and layout options. For brands where email design quality is paramount, Campaign Monitor justifies its premium.

Agency features are Campaign Monitor's other strength. White-labeling, client management, reseller options, and multi-brand accounts. If you're an agency managing email for multiple clients, Campaign Monitor is purpose-built for your workflow.

Where Sender Excels

Value is Sender's strength. 1600+ templates give you more starting points. SMS marketing is included without extra cost. E-commerce integrations with Shopify and WooCommerce are solid. The free tier (2,500 subscribers, 15k emails) is generous.

For small to medium businesses that need solid email marketing without premium pricing, Sender delivers the fundamentals well.

SMS Marketing

Sender includes SMS marketing. Campaign Monitor doesn't offer it at all. If omnichannel marketing with both email and SMS matters to your strategy, Sender is the only choice between these two.

For SaaS Companies

Neither platform is built for SaaS. Sender focuses on e-commerce and general marketing. Campaign Monitor focuses on agencies and design. For subscription businesses needing Stripe integration and event-based automation, consider Sequenzy.

Making the Choice

Choose Sender for value, SMS marketing, and e-commerce integrations - it's roughly half the price with more channels. Choose Campaign Monitor for premium email design and agency features like white-labeling and client management.

Frequently Asked Questions

No. Campaign Monitor doesn't offer SMS marketing. If you need SMS, choose Sender which includes it, or look at other platforms like Klaviyo or Brevo.

Yes. Sender produces professional emails with solid templates. However, Campaign Monitor's design tools are more refined if visual excellence is your top priority.

Premium email design tools, agency features (white-labeling, client management, reseller options), and superior brand management. If you're an agency or design-focused brand, Campaign Monitor's premium is justified.

Yes. Sender's free plan includes 2,500 subscribers and 15,000 emails/month. Campaign Monitor has no free tier - only a limited trial.

Sender has more templates (1600+), but Campaign Monitor's templates are higher quality and more design-forward. It's quantity vs quality.

Sender works for sending email, but lacks agency-specific features like white-labeling, client management, and reseller options. Agencies should consider Campaign Monitor.

Sender has better e-commerce integrations (Shopify, WooCommerce) and includes SMS. Campaign Monitor's e-commerce support is more basic. For online stores, Sender is the better choice.

Export your subscribers from Campaign Monitor. Import into Sender and map custom fields. Rebuild email templates using Sender's library - you'll have more options but may sacrifice some design refinement. Recreate automations in Sender's workflow builder. You'll gain SMS capability and save roughly 55% monthly.

Export your subscribers from Sender. Import into Campaign Monitor. Rebuild templates using Campaign Monitor's premium design tools - focus on quality over quantity. Recreate automations. Note that SMS won't transfer as Campaign Monitor doesn't support it. Expect higher costs but better design capabilities.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com