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Email examplesBrandsKiwiCo

KiwiCo email examples

Ecommerce·Educational toys and learning kits·kiwico.com
Emails
25
Sequence
1
Typical send day
Day 10
Subject length
35 characters
Sending platform
Iterable

All KiwiCo emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 1
Day 3
Day 5
+3 more

Sequence · 6 emails over 10 days

KiwiCo welcome series

Clone

Get 40% off KiwiCo subscriptions 💸

KiwiCoSale / discount
Remix

New crates, coming in hot! 🔥

KiwiCoProduct launch
Remix

December is almost here! 📅

KiwiCoSeasonal campaign
Remix

Ghouls, gross-outs & goodies 👻

KiwiCoNewsletter
Remix

🍂⏰ Extra hour, extra crates, extra “Aha!”

KiwiCoSeasonal campaign
Remix

One more day for 4 FREE crates

KiwiCoSeasonal campaign
Remix

Ends tonight: up to 4 extra crates FREE ⏳

KiwiCoSale / discount
Remix

Save on crates you'll love 🤑

KiwiCoSale / discount
Remix

It’s “Look what I made!” season

KiwiCoSeasonal campaign
Remix

🔒 Big joys, big discoveries - lock in $22 per crate

KiwiCoSale / discount
Remix

Light up the holidays with hands-on fun ⭐

KiwiCoSeasonal campaign
Remix

⏳Ending soon: lock in $22 per crate

KiwiCoSale / discount
Remix

Last chance to start for $22 per crate! ⏰

KiwiCoSale / discount
Remix

Start for as low as $19.20/crate!

KiwiCoSeasonal campaign
Remix

From “Hmm” to WOW!” save now.

KiwiCoSale / discount
Remix

🛍️ Get 20% off Store orders of $49+

KiwiCoSale / discount
Remix

Game face on. Lab goggles optional. 🥽

KiwiCoNewsletter
Remix

Big wonders that never stop

KiwiCoSale / discount
Remix

Save on wonder-full gifts for the holidays 🎁

KiwiCoSeasonal campaign
Remix

KiwiCo email marketing facts

How often, when and how KiwiCo emails its subscribers, measured from every email we received.

Emails captured
25 emails
Received
Oct 26, 2026 to Nov 14, 2026
Automated sequences
1
First week after signup
9 emails
First 30 days
25 emails
Sending frequency
about 8.7 emails a week
Busiest send day
Friday (28%)
Typical send time
Around 1 PM UTC
Subject line length
35 characters (median)
Emoji in subject lines
56%
Preview text set
100%
Discount codes
60%
Sending platform
Iterable

The first 30 days after signup

Every email KiwiCo sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Get 40% off KiwiCo subscriptions 💸Sale / discountSale / discount
  2. Day 1

    • New crates, coming in hot! 🔥Product launchProduct launch
    • 40% off super fun monthly projectsActivation nudgeActivation nudge
  3. Day 2

    • December is almost here! 📅Seasonal campaignSeasonal campaign
  4. Day 3

    • Gifted by parents, loved by kidsActivation nudgeActivation nudge
  5. Day 4

    • Ghouls, gross-outs & goodies 👻NewsletterNewsletter
  6. Day 5

    • Starting now: up to 4 extra crates FREEActivation nudgeActivation nudge
    • Ending soon: 40% off KiwiCo subscriptions!OnboardingOnboarding
  7. Day 6

    • 🍂⏰ Extra hour, extra crates, extra “Aha!”Seasonal campaignSeasonal campaign
  8. Day 7

    • Unwrap 15% off store orders $49+Upgrade promptUpgrade prompt
  9. Day 8

    • One more day for 4 FREE cratesSeasonal campaignSeasonal campaign
  10. Day 9

    • Ends tonight: up to 4 extra crates FREE ⏳Sale / discountSale / discount
  11. Day 10

    • Start for $15 first crate (reg. $30)Activation nudgeActivation nudge
    • Save on crates you'll love 🤑Sale / discountSale / discount
  12. Day 11

    • It’s “Look what I made!” seasonSeasonal campaignSeasonal campaign
    • 🔒 Big joys, big discoveries - lock in $22 per crateSale / discountSale / discount
  13. Day 12

    • Light up the holidays with hands-on fun ⭐Seasonal campaignSeasonal campaign
  14. Day 13

    • ⏳Ending soon: lock in $22 per crateSale / discountSale / discount
  15. Day 14

    • Last chance to start for $22 per crate! ⏰Sale / discountSale / discount
  16. Day 15

    • Start for as low as $19.20/crate!Seasonal campaignSeasonal campaign
  17. Day 16

    • From “Hmm” to WOW!” save now.Sale / discountSale / discount
  18. Day 17

    • 🛍️ Get 20% off Store orders of $49+Sale / discountSale / discount
  19. Day 18

    • Game face on. Lab goggles optional. 🥽NewsletterNewsletter
    • Big wonders that never stopSale / discountSale / discount
  20. Day 19

    • Save on wonder-full gifts for the holidays 🎁Seasonal campaignSeasonal campaign

KiwiCo's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Get 40% off KiwiCo subscriptions 💸Seriously fun hands-on learning for kids (and kids at heart)Sale / discount·Oct 26, 2026
  2. New crates, coming in hot! 🔥Sporty Advent Calendar and more!Product launch·Oct 27, 2026
  3. 40% off super fun monthly projectsSee why people LOVE KiwiCo subscriptions 👀Activation nudge·Oct 28, 2026
  4. December is almost here! 📅Get your Advent calendar and start the holiday countdown!Seasonal campaign·Oct 28, 2026
  5. Gifted by parents, loved by kidsUnwrap lifelong skillsActivation nudge·Oct 30, 2026
  6. Ghouls, gross-outs & goodies 👻Wickedly fun Halloween DIYs for the weekendNewsletter·Oct 30, 2026
  7. Starting now: up to 4 extra crates FREEUnwrap the "Aha!" momentActivation nudge·Oct 31, 2026
  8. Ending soon: 40% off KiwiCo subscriptions!Plus, your questions, answeredOnboarding·Nov 1, 2026
  9. 🍂⏰ Extra hour, extra crates, extra “Aha!”Get up to 4 extra crates FREESeasonal campaign·Nov 1, 2026
  10. Unwrap 15% off store orders $49+🎁 Aha-worthy gifts for every kidUpgrade prompt·Nov 2, 2026
  11. One more day for 4 FREE cratesHoliday gifts that keep the “Aha!” comingSeasonal campaign·Nov 3, 2026
  12. Ends tonight: up to 4 extra crates FREE ⏳Unwrap the spark of “Aha!”Sale / discount·Nov 4, 2026
  13. Start for $15 first crate (reg. $30)🎀 Unwrap the joy this seasonActivation nudge·Nov 5, 2026
  14. Save on crates you'll love 🤑Build skills all year with KiwiCoSale / discount·Nov 6, 2026
  15. It’s “Look what I made!” season🎁 Handmade holiday gifts kids can start this weekSeasonal campaign·Nov 6, 2026
  16. 🔒 Big joys, big discoveries - lock in $22 per cratePlus 20% off store orders $75+Sale / discount·Nov 6, 2026
  17. Light up the holidays with hands-on fun ⭐20% off store orders $75+Seasonal campaign·Nov 7, 2026
  18. ⏳Ending soon: lock in $22 per cratePlus 20% off store orders $75+Sale / discount·Nov 8, 2026
  19. Last chance to start for $22 per crate! ⏰Give the gift of joy all year longSale / discount·Nov 9, 2026
  20. Start for as low as $19.20/crate!The season of Wonder starts nowSeasonal campaign·Nov 10, 2026
  21. From “Hmm” to WOW!” save now.Start for as low as $19.20/crate!Sale / discount·Nov 11, 2026
  22. 🛍️ Get 20% off Store orders of $49+And give the gift of WonderSale / discount·Nov 12, 2026
  23. Game face on. Lab goggles optional. 🥽STEAM games and DIYs for every kind of makerNewsletter·Nov 13, 2026
  24. Big wonders that never stopStart for as low as $19.20/crate!Sale / discount·Nov 13, 2026
  25. Save on wonder-full gifts for the holidays 🎁Get 20% off Store orders $49+Seasonal campaign·Nov 14, 2026

KiwiCo's email strategy at a glance

We captured 25 emails from KiwiCo after signing up, mostly sale / discount, seasonal campaign and activation nudge emails. They form 1 automated sequence you can follow day by day.

4% of its emails arrived on the day we signed up, it sends with Iterable and 60% of its emails use discount code.

Its subject lines run about 35 characters.

Brand colors in its emails

  • #666666
  • #ffffff

Send emails like KiwiCo's, for your brand

Clone KiwiCo's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What KiwiCo's emails have in common

Styles

Discount code60%Countdown24%Product grid4%

Sending platforms

Iterable100%

Compare these emails across brands

  • Sale / discount email examples5505
  • Seasonal campaign email examples2791
  • Activation nudge email examples1405
  • Product launch email examples1368
  • Onboarding email examples4057
  • Upgrade prompt email examples488

Other Ecommerce brands

  • Urban Outfitters168 emails
  • Uniqlo162 emails
  • Anthropologie131 emails
  • Parade130 emails
  • The Children's Place117 emails
  • Missouri Star Quilt Co110 emails
  • Christianity.com102 emails
  • Wineenthusiast94 emails

Frequently asked questions

What email platform does KiwiCo use?

KiwiCo's emails in this gallery were sent with Iterable, detected from their delivery headers.

How many emails does KiwiCo send after signup?

We captured 25 emails from KiwiCo across 1 sequence, 4% of them on the day we signed up.

Does KiwiCo send a welcome email?

We did not capture a dedicated welcome email from KiwiCo. Its first emails are listed above in the order they arrived.

How often does KiwiCo send emails?

KiwiCo sent about 8.7 emails a week over the time we were subscribed, with 9 emails in the first week after signup.

When does KiwiCo send its emails?

28% of KiwiCo's emails arrived on a Friday, its busiest day, and the typical email arrived around 1 PM UTC.

What kind of emails does KiwiCo send?

Of the emails we captured: 68% promotional, 24% lifecycle and 8% newsletter.