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Email examplesBrandsPura

Pura email examples

Ecommerce·Home fragrance·pura.com
Emails
5
Sequence
1
Typical send day
Day 1
Subject length
32 characters

All Pura emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 1
Day 3
+1 more

Sequence · 4 emails over 4 days

Pura welcome series

Clone

Discover holiday scent with Pura

PuraSeasonal campaign
Remix

Pura email marketing facts

How often, when and how Pura emails its subscribers, measured from every email we received.

Emails captured
5 emails
Received
Nov 8, 2026 to Nov 12, 2026
Automated sequences
1
First week after signup
5 emails
First 30 days
5 emails
Busiest send day
Thursday (40%)
Typical send time
Around 7 AM UTC
Subject line length
32 characters (median)
Emoji in subject lines
20%
Preview text set
100%
Discount codes
60%

The first 30 days after signup

Every email Pura sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Claim your 10% off code insideWelcomeWelcome
  2. Day 1

    • Discover holiday scent with PuraSeasonal campaignSeasonal campaign
    • New offer unlocked: 20% off!Activation nudgeActivation nudge
  3. Day 3

    2 days later

    • Don’t forget—your offer got an upgrade 🎉Activation nudgeActivation nudge
  4. Day 4

    • Treat yourself to a free diffuserUpgrade promptUpgrade prompt

Pura's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Claim your 10% off code insideSave on your first orderWelcome·Nov 8, 2026
  2. Discover holiday scent with PuraEverything you need to scent your home for 20% offSeasonal campaign·Nov 9, 2026
  3. New offer unlocked: 20% off!Use it before it's gone!Activation nudge·Nov 10, 2026
  4. Don’t forget—your offer got an upgrade 🎉Discount code insideActivation nudge·Nov 12, 2026
  5. Treat yourself to a free diffuserClaim your free giftUpgrade prompt·Nov 12, 2026

Pura's email strategy at a glance

We captured 5 emails from Pura after signing up, mostly activation nudge, welcome and seasonal campaign emails. They form 1 automated sequence you can follow day by day.

20% of its emails arrived on the day we signed up, its designs lean yellow and 60% of its emails use discount code.

Its subject lines run about 32 characters.

Brand colors in its emails

  • #1c1b1b
  • #fffff7
  • #ffefdb
  • #e6b71b

Send emails like Pura's, for your brand

Clone Pura's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Pura's emails have in common

Styles

Discount code60%Single CTA20%Free shipping20%

Colors

Yellow40%

Compare these emails across brands

  • Activation nudge email examples1405
  • Welcome email examples2802
  • Seasonal campaign email examples2791
  • Upgrade prompt email examples488

Similar Home fragrance brands

  • goosecreek.com10 emails
  • Lafco6 emails
  • P.F. Candle Co1 email
  • Urban Outfitters168 emails
  • Uniqlo162 emails
  • Anthropologie131 emails
  • Parade130 emails
  • The Children's Place117 emails

Frequently asked questions

How many emails does Pura send after signup?

We captured 5 emails from Pura across 1 sequence, 20% of them on the day we signed up.

Does Pura send a welcome email?

Yes. Pura sent a welcome email. Open it above to see the subject line, preview text and full design.

When does Pura send its emails?

40% of Pura's emails arrived on a Thursday, its busiest day, and the typical email arrived around 7 AM UTC.

What kind of emails does Pura send?

Of the emails we captured: 80% lifecycle and 20% promotional.