MasterClass welcome series

7 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeThe classes people can’t stop talking aboutFind out why thousands of people start here.
Day 22 days later
Email 2 · OnboardingNail your next presentation. Get the promotion. Start here.200+ classes. One for every goal you have.
Day 2Same day

What each email does

Day 0First emailWelcomeThe classes people can’t stop talking aboutIntroduces popular MasterClass classes and encourages the new subscriber to explore a membership. It highlights instructor credentials, membership benefits, and the money-back guarantee.
Day 22 days laterOnboardingNail your next presentation. Get the promotion. Start here.Connects personal goals to relevant MasterClass lessons, then highlights what an annual membership includes and invites the reader to join.

OnboardingReconnect with yourself and others after lossHighlights a MasterClass on understanding grief, featuring Prince Harry and Dr. Mary-Frances O’Connor, and invites the recipient to get a membership. It also clarifies that the class is educational, not a substitute for professional care.

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