Fabkids welcome series

4 emails over 5 days, counted from the day we signed up.

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Day 1First email
Email 1 · Activation nudgeRE: Question ►►► How Does Shoes from $7 sound?Hurry! Favorite styles are almost gone
Day 21 day later
Email 2 · OnboardingHooray! You're about to enjoy something specialHere's how our flexible VIP membership works
Day 31 day later

What each email does

Day 1First emailActivation nudgeRE: Question ►►► How Does Shoes from $7 sound?FabKids promotes a first-order VIP offer with shoes starting at $7 and 50% off additional items. The message also explains the membership terms and offer restrictions.
Day 21 day laterOnboardingHooray! You're about to enjoy something specialExplains how the flexible VIP membership works, including the monthly skip window, credits, and cancellation options. It also outlines a new-member offer on shoes and additional items.

OnboardingKid-tested and approved: Shoes from $7Introduces a first-order offer for new VIP members: select shoes from $7 and 50% off additional items. It explains that the offer requires VIP enrollment and includes membership and promotion terms.

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