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Vibe Coding

  • Cursor
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Sequences

  • What is a Sequence?
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Guides
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  • What Is Email Marketing?
  • How to Start
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Best Tools

  • Email Marketing Tools
  • Newsletter Platforms
  • Automation Tools
  • Transactional Email
  • Free Tools

Resources

  • About Sequenzy
  • How We Compare Tools
  • Customer Stories
  • Affiliates (up to 50%)
  • Sequenzy Review
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  • Email vs Social Media

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Email examplesSequencesThe RealReal

The RealReal welcome series

8 emails over 8 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome! Here’s $25 off.Thanks for joining the circular movement.
  2. Day 11 day later
    Email 2 · WelcomeRE: Don’t miss your $25 offPlus, top brands for up to 90% off retail
  3. Day 21 day later

What each email does

  1. Day 0First emailWelcomeWelcome! Here’s $25 off.Welcomes new subscribers with a $25 discount on a qualifying order. The offer includes an expiration date and purchase terms.
  2. Day 11 day laterWelcomeRE: Don’t miss your $25 offThe email offers $25 off a qualifying order and highlights discounted designer items. It directs the reader to use a promotional code that expires after seven days.
  3. Day 21 day later
Email 3 · WelcomeLove luxury?Never miss another markdown. Or your $25 off.
  • Day 31 day later
    Email 4 · OnboardingAre you obsessed yet?Don’t sleep on these shopping tips—or your $25 credit
  • Day 41 day later
    Email 5 · Activation nudgeHave you spent your $25 credit?If not, we have a few ideas…
  • Day 51 day later
    Email 6 · OnboardingShop Editors’ Picks & enjoy $25 offNo one knows The RealReal like they do
  • Day 61 day later
    Email 7 · Activation nudgeYour $25 off ends soonDon’t miss your favorite brands—for less.
  • Day 82 days later
    Email 8 · Upgrade promptKeep Shopping Before Everyone ElseUpgrade To First Look
  • WelcomeLove luxury?The email welcomes a new subscriber with a $25 discount toward an eligible purchase. It highlights the offer in a single call to action and includes the expiration date and redemption terms.
  • Day 31 day laterOnboardingAre you obsessed yet?The email shares shopping tips with a $25 credit to encourage a new subscriber to explore The RealReal. The credit has a seven-day expiration and a minimum purchase requirement.
  • Day 41 day laterActivation nudgeHave you spent your $25 credit?Reminds a new subscriber to use a $25 credit on a qualifying order. The offer has a seven-day expiration and a $50 minimum purchase.
  • Day 51 day laterOnboardingShop Editors’ Picks & enjoy $25 offThe RealReal pairs an editors’ picks theme with a $25 discount to encourage a new subscriber to shop. The offer includes an expiration date and a minimum purchase requirement.
  • Day 61 day laterActivation nudgeYour $25 off ends soonThe email reminds a new subscriber that a $25 discount is expiring soon and directs them to use the code on a qualifying purchase. It includes the offer’s restrictions and expiration terms.
  • Day 82 days laterUpgrade promptKeep Shopping Before Everyone ElseInvites the recipient to upgrade for First Look access, framing it as a way to shop before other customers. The visible email content includes standard legal and preference links.
  • See this sequence written for your brand

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