KiwiCo welcome series

6 emails over 10 days, counted from the day we signed up.

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Day 1First email
Email 1 · Activation nudge40% off super fun monthly projectsSee why people LOVE KiwiCo subscriptions 👀
Day 32 days later
Email 2 · Activation nudgeGifted by parents, loved by kidsUnwrap lifelong skills
Day 52 days later

What each email does

Day 1First emailActivation nudge40% off super fun monthly projectsKiwiCo promotes its monthly project subscriptions with a first-month discount. The email includes offer restrictions and a validity period.
Day 32 days laterActivation nudgeGifted by parents, loved by kidsEncourages a new subscriber to start a KiwiCo crate subscription with 40% off the first month. The offer includes an expiration date and availability and pricing terms.

Activation nudgeStarting now: up to 4 extra crates FREEEncourages a new subscriber to start a KiwiCo subscription or shop the store with a limited-time offer. The promotion includes extra crates or discounts depending on the plan and purchase.

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