Pura welcome series

4 emails over 4 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeClaim your 10% off code insideSave on your first order
Day 11 day later
Email 2 · Activation nudgeNew offer unlocked: 20% off!Use it before it's gone!
Day 32 days later

What each email does

Day 0First emailWelcomeClaim your 10% off code insidePura welcomes the new subscriber with a discount on their first purchase. It introduces the brand’s fragrance and diffuser benefits, then points to product categories and the app.
Day 11 day laterActivation nudgeNew offer unlocked: 20% off!Pura increases the subscriber’s first-purchase discount and encourages them to shop. It also points new shoppers toward diffuser options and the car diffuser.

Activation nudgeDon’t forget—your offer got an upgrade 🎉Pura reminds the new subscriber that their original discount was increased from 10% to 20%, and encourages them to shop before the offer expires. The email includes a discount code and links to several product sets.

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