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Email examplesBrandsCos

Cos email examples

Ecommerce·Fashion·cos.com
Emails
5
Sequence
1
Typical send day
Day 7
Subject length
21 characters

All Cos emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 1

Sequence · 2 emails over 1 day

Cos welcome series

Clone

Friends & Family: 25% off

CosSale / discount
Remix

Ends tonight: 25% off

CosSale / discount
Remix

25% off ends tonight

CosSale / discount
Remix

Cos email marketing facts

How often, when and how Cos emails its subscribers, measured from every email we received.

Emails captured
5 emails
Received
Sep 30, 2026 to Oct 12, 2026
Automated sequences
1
First week after signup
2 emails
First 30 days
5 emails
Sending frequency
about 2.3 emails a week
Busiest send day
Monday (40%)
Typical send time
Around 6 PM UTC
Subject line length
21 characters (median)
Emoji in subject lines
0%
Preview text set
100%
Discount codes
20%

The first 30 days after signup

Every email Cos sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Welcome to COSWelcomeWelcome
  2. Day 1

    • Discover the world of COSWelcomeWelcome
  3. Day 7

    6 days later

    • Friends & Family: 25% offSale / discountSale / discount
  4. Day 11

    4 days later

    • Ends tonight: 25% offSale / discountSale / discount
  5. Day 12

    • 25% off ends tonightSale / discountSale / discount

Cos' email subject lines

Every subject line and preview text, in the order they arrived.

  1. Welcome to COS10% off your first orderWelcome·Sep 30, 2026
  2. Discover the world of COSA wardrobe rooted in exceptional quality and lasting designWelcome·Oct 1, 2026
  3. Friends & Family: 25% offOnline & in stores nowSale / discount·Oct 8, 2026
  4. Ends tonight: 25% offYour last day to shop Friends & FamilySale / discount·Oct 12, 2026
  5. 25% off ends tonightYour last chance to shopSale / discount·Oct 12, 2026

Cos' email strategy at a glance

We captured 5 emails from Cos after signing up: sale / discount and welcome emails. They form 1 automated sequence you can follow day by day.

20% of its emails arrived on the day we signed up and 40% of its emails use countdown.

Its subject lines run about 21 characters.

Brand colors in its emails

  • #dadada
  • #ffffff
  • #212121
  • #757575
  • #000000

Send emails like Cos', for your brand

Clone Cos' sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Cos' emails have in common

Styles

Countdown40%Discount code20%Free shipping20%Plain text20%

Compare these emails across brands

  • Sale / discount email examples1657
  • Welcome email examples1411

Similar Fashion brands

  • REISS15 emails
  • Reformation9 emails
  • Free People6 emails
  • Forever 213 emails
  • Calvin Klein2 emails
  • ASOS10 emails
  • GUESS5 emails
  • Parade76 emails

Frequently asked questions

How many emails does Cos send after signup?

We captured 5 emails from Cos across 1 sequence, 20% of them on the day we signed up.

Does Cos send a welcome email?

Yes. Cos sent 2 welcome emails. Open them above to see the subject line, preview text and full design.

How often does Cos send emails?

Cos sent about 2.3 emails a week over the time we were subscribed, with 2 emails in the first week after signup.

When does Cos send its emails?

40% of Cos' emails arrived on a Monday, its busiest day, and the typical email arrived around 6 PM UTC.

What kind of emails does Cos send?

Of the emails we captured: 60% promotional and 40% lifecycle.