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Email examplesBrandsReformation

Reformation email examples

Ecommerce·Fashion·thereformation.com
Emails
9
Sequence
1
Typical send day
Day 5
Subject length
14 characters

All Reformation emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 0
Day 11

Sequence · 3 emails over 11 days

Reformation welcome series

Clone

REFORMATION X ALEXA CHUNG

ReformationProduct launch
Remix

PICK A LANE

ReformationProduct launch
Remix

NOT SURPRISING

ReformationProduct launch
Remix

SLIGHTLY FAMILIAR

ReformationNewsletter
Remix

EVERYTHING IN MODERATION

ReformationProduct launch
Remix

NICE VIEW

ReformationProduct launch
Remix

Reformation email marketing facts

How often, when and how Reformation emails its subscribers, measured from every email we received.

Emails captured
9 emails
Received
Oct 3, 2026 to Oct 15, 2026
Automated sequences
1
First week after signup
5 emails
First 30 days
9 emails
Sending frequency
about 4.5 emails a week
Busiest send day
Monday (22%)
Typical send time
Around 4 PM UTC
Subject line length
14 characters (median)
Emoji in subject lines
0%
Preview text set
100%

The first 30 days after signup

Every email Reformation sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • HI, WE’RE REFORMATIONWelcomeWelcome
    • BEST OF REFWelcomeWelcome
  2. Day 2

    2 days later

    • REFORMATION X ALEXA CHUNGProduct launchProduct launch
  3. Day 4

    2 days later

    • PICK A LANEProduct launchProduct launch
  4. Day 5

    • NOT SURPRISINGProduct launchProduct launch
  5. Day 7

    2 days later

    • SLIGHTLY FAMILIARNewsletterNewsletter
  6. Day 9

    2 days later

    • EVERYTHING IN MODERATIONProduct launchProduct launch
  7. Day 11

    2 days later

    • WHERE TO NEXTOnboardingOnboarding
  8. Day 12

    • NICE VIEWProduct launchProduct launch

Reformation's email subject lines

Every subject line and preview text, in the order they arrived.

  1. HI, WE’RE REFORMATIONMay cause compliments.Welcome·Oct 3, 2026
  2. BEST OF REFStart with these popular things.Welcome·Oct 4, 2026
  3. REFORMATION X ALEXA CHUNGFrom your longtime style reference.Product launch·Oct 5, 2026
  4. PICK A LANEFringe, cashmere, silk, and more are in.Product launch·Oct 7, 2026
  5. NOT SURPRISINGRef x Alexa Chung is almost sold out.Product launch·Oct 8, 2026
  6. SLIGHTLY FAMILIARSome bestsellers, plus new things.Newsletter·Oct 10, 2026
  7. EVERYTHING IN MODERATIONExcept these new things.Product launch·Oct 12, 2026
  8. WHERE TO NEXTTake these bestsellers back to yours.Onboarding·Oct 14, 2026
  9. NICE VIEWNew things are here.Product launch·Oct 15, 2026

Reformation's email strategy at a glance

We captured 9 emails from Reformation after signing up, mostly product launch, welcome and newsletter emails. They form 1 automated sequence you can follow day by day.

22% of its emails arrived on the day we signed up.

Its subject lines run about 14 characters.

Brand colors in its emails

  • #000000
  • #ffffff

Send emails like Reformation's, for your brand

Clone Reformation's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Reformation's emails have in common

Styles

Product grid22%

Compare these emails across brands

  • Product launch email examples403
  • Welcome email examples1411
  • Onboarding email examples1936

Similar Fashion brands

  • REISS15 emails
  • Free People6 emails
  • Cos5 emails
  • Forever 213 emails
  • Calvin Klein2 emails
  • ASOS10 emails
  • GUESS5 emails
  • Parade76 emails

Frequently asked questions

How many emails does Reformation send after signup?

We captured 9 emails from Reformation across 1 sequence, 22% of them on the day we signed up.

Does Reformation send a welcome email?

Yes. Reformation sent 2 welcome emails. Open them above to see the subject line, preview text and full design.

How often does Reformation send emails?

Reformation sent about 4.5 emails a week over the time we were subscribed, with 5 emails in the first week after signup.

When does Reformation send its emails?

22% of Reformation's emails arrived on a Monday, its busiest day, and the typical email arrived around 4 PM UTC.

What kind of emails does Reformation send?

Of the emails we captured: 56% promotional, 33% lifecycle and 11% newsletter.