Cos
Day 39 after signup
Ends tonight: 20% off sitewide
Black Friday Preview, online only.
Why it works
- Lead with the deadline and discount so the seasonal offer is immediately clear.
- Follow the short offer message with category links that give shoppers direct paths into the collection.
- Keep eligibility details in a separate terms section so they are available without interrupting the main shopping flow.
How it is built
- Final-day offer headline
- Brief discount introduction
- Category shopping links
- Repeated shop buttons
Email copy
It's the final day to enjoy the early preview of our Black Friday offer with 20% off sitewide. Shop the collection while you can. Exclusions apply. SHOP WOMEN SHOP MEN WOMEN’S COATS & JACKETS WOMEN’S PANTS MEN’S KNITWEAR MEN’S SHIRTS SHOP WOMEN SHOP MEN INSTAGRAM TIKTOK FACEBOOK PINTEREST The 20% discount applies to full price items online only. Exclusions apply and are marked online. Cannot be combined with any other offer. Offer valid through 11/09/2026 11:59pm PST. These details apply to the US only. This message was sent by COS (H & M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden) You are receiving this email because you are signed up to receive COS email newsletters. You can't reply to this mail but you're welcome to contact COS customer service. If you have trouble reading this email, view in your browser. If you wouldn’t like to receive newsletters from COS unsubscribe here. For more information about your purchase, please read our privacy notice and terms and conditions or visit our customer service pages. For more information about us read our company information.