Cos
Day 37 after signup
Black Friday Preview is here
20% off sitewide for a limited time
Why it works
- Lead with the seasonal offer and its value so the campaign's purpose is clear immediately.
- Follow the offer with direct category links, then clarify exclusions and the end date in the fine print.
How it is built
- Offer announcement
- Audience shopping links
- Curated product selection
- Repeat shopping links
- Offer terms and footer
Email copy
Discover an early preview of our Black Friday offer for a limited time only with 20% off sitewide. Exclusions apply. SHOP WOMEN SHOP MEN CURATED FOR YOU Selected pieces from the collection for you to discover. SHOP WOMEN SHOP MEN INSTAGRAM TIKTOK FACEBOOK PINTEREST The 20% discount applies to full price items online only. Exclusions apply and are marked online. Cannot be combined with any other offer. Offer valid through 11/09/2026 11:59pm PST. These details apply to the US only. This message was sent by COS (H & M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden) You are receiving this email because you are signed up to receive COS email newsletters. You can't reply to this mail but you're welcome to contact COS customer service. If you have trouble reading this email, view in your browser. If you wouldn’t like to receive newsletters from COS unsubscribe here. For more information about your purchase, please read our privacy notice and terms and conditions or visit our customer service pages. For more information about us read our company information.