Cos
Day 36 after signup
Black Friday Preview: 20% off sitewide
Online only. Exclusions apply.
Why it works
- Lead with the seasonal occasion and discount so the offer is clear immediately.
- Put shopping links before the detailed exclusions and expiration terms to keep the path to browsing direct.
- Keep the promotional copy brief, then state the offer’s limits and deadline in a separate block.
How it is built
- Offer preview
- Collection shopping links
- Offer terms
- Social media links
Email copy
Enjoy an early preview of our Black Friday offer for a limited time only with 20% off sitewide. Discover the collection now. Exclusions apply. SHOP WOMEN SHOP MEN SHOP WOMEN SHOP MEN INSTAGRAM TIKTOK FACEBOOK PINTEREST The 20% discount applies to full price items online only. Exclusions apply and are marked online. Cannot be combined with any other offer. Offer valid through 11/09/2026 11:59pm PST. These details apply to the US only. This message was sent by COS (H & M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden) You are receiving this email because you are signed up to receive COS email newsletters. You can't reply to this mail but you're welcome to contact COS customer service. If you have trouble reading this email, view in your browser. If you wouldn’t like to receive newsletters from COS unsubscribe here. For more information about your purchase, please read our privacy notice and terms and conditions or visit our customer service pages. For more information about us read our company information.