In the order they arrived, from the first email after signup.
How often, when and how freepeople emails its subscribers, measured from every email we received.
Every email freepeople sent in its first month, grouped by the day it arrived.
Day 3
First email
Day 7
4 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from freepeople after signing up: newsletter and product launch emails.
Its typical email arrived 5 days after signup, its designs lean yellow and pink and 50% of its emails use free shipping.
Its subject lines run about 29 characters.