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Email examplesBrandsCosSale / discount

COS Friends & Family sale email

Promotes a limited-time 25% discount on full-price items online and in stores. It directs shoppers to browse women's and men's collections and includes offer terms.

Cos

Day 7 after signup

Friends & Family: 25% off

Online & in stores now

Why it works

  • Lead with the discount and where it can be used so shoppers understand the offer immediately.
  • Place category-specific shopping links before the detailed terms to make the next step easy to find.
  • Keep eligibility rules and the expiration time together in a concise block for clarity.

How it is built

  1. Discount announcement
  2. Shopping category links
  3. Social media links
  4. Offer terms
  5. Footer and unsubscribe
Email copy

Enjoy 25% off online and in stores now for a limited time only in the COS Friends & Family event. SHOP WOMEN SHOP MEN SHOP WOMEN SHOP MEN INSTAGRAM TIKTOK FACEBOOK PINTEREST The 25% discount applies to full price items, marked online and in stores. Exclusions apply and are marked online and in stores. Cannot be combined with any other offer. Offer valid through 10/12/2026 11:59pm PST. These details apply to the US only. This message was sent by COS (H & M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden) You are receiving this email because you are signed up to receive COS email newsletters. You can't reply to this mail but you're welcome to contact COS customer service. If you have trouble reading this email, view in your browser. If you wouldn’t like to receive newsletters from COS unsubscribe here. For more information about your purchase, please read our privacy notice and terms and conditions or visit our customer service pages. For more information about us read our company information.

Brand
Cos
Industry
Ecommerce · Fashion
Type
Promotional
Email
Sale / discount
Sent
Day 7 after signup
Sent at
Thu, 5:19 PM UTC
From
COS <news@us.e.cos.com>
Plain text
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 19 links
Length
176 words · 1 min read
Images
5, incl. a GIF
Layout
Single column · Visual
Voice
Urgent
Language
English
Fonts
SuisseIntl, SuisseIntl-Medium, SuisseIntl-SemiBold
Dark mode
No custom styles

Colors

  • #ffffff
  • #757575
  • #dadada
  • #212121
Light emails

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