Cos
Day 38 after signup
New in: winter layers
Teddy & brushed textures
Why it works
- Lead with a timely seasonal collection to give the email a clear editorial angle before introducing the promotion.
- Separate the fragrance feature and discount preview into distinct sections so each has its own context and shopping path.
How it is built
- Seasonal collection introduction
- New arrivals shopping links
- Fragrance launch feature
- Black Friday offer preview
Email copy
NEW & NOW Signature COS silhouettes are heightened for the season in sumptuous textures: warming teddy and brushed cashmere layers shape the new winter wardrobe. SHOP NEW ARRIVALS SHOP WOMEN COS PERFUMERY: NEW SCENTS Introducing four new fine fragrances by the COS Perfumery, made by experts in the art of scent. SHOP COS PERFUMERY BLACK FRIDAY PREVIEW CONTINUES Discover an early preview of our Black Friday offer for a limited time only with 20% off sitewide. Exclusions apply. SHOP WOMEN SHOP WOMEN SHOP MEN INSTAGRAM TIKTOK FACEBOOK PINTEREST The 20% discount applies to full price items online only. Exclusions apply and are marked online. Cannot be combined with any other offer. Offer valid through 11/09/2026 11:59pm PST. These details apply to the US only. This message was sent by COS (H & M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden) You are receiving this email because you are signed up to receive COS email newsletters. You can't reply to this mail but you're welcome to contact COS customer service. If you have trouble reading this email, view in your browser. If you wouldn’t like to receive newsletters from COS unsubscribe here. For more information about your purchase, please read our privacy notice and terms and conditions or visit our customer service pages. For more information about us read our company information.