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Email examplesBrandsCosSale / discount

COS Friends & Family sale reminder

Reminds subscribers that the Friends & Family offer for 25% off full-price items ends tonight. Directs shoppers to the women's and men's collections and includes offer terms.

Cos

Day 12 after signup

25% off ends tonight

Your last chance to shop

Why it works

  • Put the discount and its deadline up front so the reason to act is immediately clear.
  • Use direct category links to help readers move from the offer to relevant shopping pages.
  • Keep the final-hours reminder brief, with eligibility details and exclusions separated from the main message.

How it is built

  1. Offer headline
  2. Deadline reminder
  3. Shop category links
  4. Social media links
  5. Offer terms
  6. Footer and unsubscribe
Email copy

The COS Friends & Family offer ends tonight. Shop 25% off while you can. SHOP WOMEN SHOP MEN SHOP WOMEN SHOP MEN INSTAGRAM TIKTOK FACEBOOK PINTEREST The 25% discount applies to full price items, marked online and in stores. Exclusions apply and are marked online and in stores. Cannot be combined with any other offer. Offer valid through 10/12/2026 11:59pm PST. These details apply to the US only. This message was sent by COS (H & M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden) You are receiving this email because you are signed up to receive COS email newsletters. You can't reply to this mail but you're welcome to contact COS customer service. If you have trouble reading this email, view in your browser. If you wouldn’t like to receive newsletters from COS unsubscribe here. For more information about your purchase, please read our privacy notice and terms and conditions or visit our customer service pages. For more information about us read our company information.

Brand
Cos
Industry
Ecommerce · Fashion
Type
Promotional
Email
Sale / discount
Sent
Day 12 after signup
Sent at
Mon, 9:14 PM UTC
From
COS <news@us.e.cos.com>
Countdown
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 19 links
Length
170 words · Under a minute
Images
5, incl. a GIF
Layout
Single column · Visual
Voice
Urgent
Language
English
Fonts
SuisseIntl, SuisseIntl-Medium, SuisseIntl-SemiBold
Dark mode
No custom styles

Colors

  • #ffffff
  • #757575
  • #dadada
  • #212121
Light emails

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Ends tonight: 25% off

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Friends & Family: 25% off

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Day 1 after signup·Part of a sequence

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