In the order they arrived, from the first email after signup.
How often, when and how Calvin Klein emails its subscribers, measured from every email we received.
Every email Calvin Klein sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 7
7 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Calvin Klein after signing up: welcome and sale / discount emails.
50% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean blue and 50% of its emails use discount code.
Its subject lines run about 29 characters.