Cos
Day 37 after signup
Best of Black Friday Preview
20% off sitewide continues for a limited time
Why it works
- Frame the promotion around a timely seasonal event and make the discount clear at the start.
- Separate shopping paths by audience or category so readers can move directly to relevant products.
- Keep exclusions and expiration details available after the main shopping links.
How it is built
- Black Friday offer intro
- Women’s shopping links
- Men’s shopping link
- Social media links
Email copy
Discover the bestselling styles of our Black Friday Preview. Shop the collection with 20% off sitewide for a limited time only. Exclusions apply. SHOP WOMEN SHOP WOMEN SHOP WOMEN SHOP MEN INSTAGRAM TIKTOK FACEBOOK PINTEREST The 20% discount applies to full price items online only. Exclusions apply and are marked online. Cannot be combined with any other offer. Offer valid through 11/09/2026 11:59pm PST. These details apply to the US only. This message was sent by COS (H & M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden) You are receiving this email because you are signed up to receive COS email newsletters. You can't reply to this mail but you're welcome to contact COS customer service. If you have trouble reading this email, view in your browser. If you wouldn’t like to receive newsletters from COS unsubscribe here. For more information about your purchase, please read our privacy notice and terms and conditions or visit our customer service pages. For more information about us read our company information.