Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Ann Summers emails its subscribers, measured from every email we received.
Every email Ann Summers sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Ann Summers after signing up: welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
33% of its emails arrived on the day we signed up and all of its emails use discount code.
Its subject lines run about 38 characters.