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Email examplesBrandsAnn SummersSeasonal campaign

Ann Summers Halloween sale email

Ann Summers promotes 20% off Halloween-themed lingerie, roleplay and accessories, with the offer ending at midnight. It also highlights delivery, discreet packaging and returns.

Ann Summers

Day 24 after signup

😈 20% Off Halloween Faves Ends Midnight!

Halloween roleplay, accessories and sexy styles. Get yours before time's up.

Why it works

  • Tie the discount to a seasonal theme so the offer feels specific to the occasion.
  • Put the deadline directly beside the offer to make the time limit clear.
  • Follow the promotion with practical service benefits that address delivery and returns.

How it is built

  1. Offer introduction
  2. Midnight deadline
  3. Service benefits
  4. Product navigation
  5. Legal footer
Email copy

View in browser Enjoy 20% off Halloween faves, from dress-up essentials to something a little more daring. The catch? Your treat ends at midnight tonight. Go on… give yourself something to scream about. *You'll need to click through this email to see this offer. #StyledWithAS Free Delivery Over £50 Discreet & Secure Packaging Free Returns LINGERIE TOYS EROTIC OFFERS Customer Services is open 9am-6pm, Monday to Sunday. *T&Cs: Prices shown are from AnnSummers.com and are correct at the time of send. Please note prices in stores may differ. All offers and promotions are subject to our full T&Cs. All content © 2026. Ann Summers’ Limited company registration number is 1034349 and registered office address is Gold Group House, Godstone Road, Whyteleafe, Surrey, CR3 0GG. Contact us | Privacy Policy Unsubscribe from our mailing list here

Brand
Ann Summers
Industry
Ecommerce · Lingerie and intimate products
Type
Promotional
Email
Seasonal campaign
Sent
Day 24 after signup
Sent at
Mon, 5:56 PM UTC
From
Ann Summers <no-reply@mailings.annsummers.com>
Countdown
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 30 links
Length
137 words · Under a minute
Images
14, incl. a GIF
Layout
Single column · Visual
Voice
Playful
Language
British English
Fonts
Century Gothic
Dark mode
No custom styles

Colors

  • #ffffff
  • #808080
  • #3d3935
Light emails

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