Ann Summers welcome series

3 emails over 3 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeReady to Play? 20% off InsideYour Destination For Pleasure
Day 11 day later
Email 2 · WelcomeExplore Every Fantasy. 20% Off Awaits...Discover Your Next Obsession
Day 32 days later

What each email does

Day 0First emailWelcomeReady to Play? 20% off InsideAnn Summers welcomes a new subscriber with a 20% discount code and invites them to shop lingerie, toys and erotic products. It also highlights free delivery over £50, discreet packaging and free returns.
Day 11 day laterWelcomeExplore Every Fantasy. 20% Off Awaits...Ann Summers welcomes a new subscriber with a 20% discount code and encourages them to shop lingerie, toys, and other products. It also highlights free delivery, discreet packaging, and free returns.

OnboardingWe’ll help you find what feels good 🫦Ann Summers helps a new subscriber discover relevant product categories and find a suitable starting point. It also promotes free delivery, discreet packaging, returns, and an email-exclusive discount.

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