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Email examplesBrandsAnn SummersSeasonal campaign

Ann Summers Halloween promotion

A Halloween-themed campaign encourages shoppers to explore lingerie, toys and other categories, with free next-day delivery on orders over £50. It also highlights discreet packaging and free returns.

Ann Summers

Day 33 after signup

Ready to Get Wicked After Dark?

Free next-day delivery inside… find your perfect Halloween vibe.

Why it works

  • Tie the opening copy to a recognizable seasonal occasion to give the campaign a clear theme.
  • State the delivery incentive and its minimum spend near the top, then reinforce it with concise service benefits.
  • Use category links to make it easy for shoppers to browse different product areas.

How it is built

  1. Seasonal opening hook
  2. Delivery offer
  3. Service benefits
  4. Category navigation
  5. Customer service details
  6. Legal and unsubscribe footer
Email copy

View in browser Going out-out, staying in or getting up to a little mischief? Whatever your plans this Halloween, discover your perfect excuse to be a little bad, with FREE next day delivery when you spend £50. Still Feeling Wicked? Free Delivery Over £50 Discreet & Secure Packaging Free Returns LINGERIE TOYS EROTIC OFFERS Customer Services is open 9am-6pm, Monday to Sunday. *T&Cs: Prices shown are from AnnSummers.com and are correct at the time of send. Please note prices in stores may differ. All offers and promotions are subject to our full T&Cs. All content © 2026. Ann Summers’ Limited company registration number is 1034349 and registered office address is Gold Group House, Godstone Road, Whyteleafe, Surrey, CR3 0GG. Contact us | Privacy Policy Unsubscribe from our mailing list here

Brand
Ann Summers
Industry
Ecommerce · Lingerie and intimate products
Type
Promotional
Email
Seasonal campaign
Sent
Day 33 after signup
Sent at
Wed, 6:23 PM UTC
From
Ann Summers <no-reply@mailings.annsummers.com>
Free shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 26 links
Length
132 words · Under a minute
Images
11, incl. a GIF
Layout
Single column · Visual
Voice
Playful
Language
British English
Fonts
Century Gothic
Dark mode
No custom styles

Colors

  • #ffffff
  • #808080
  • #3d3935
Light emails

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