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Email examplesBrandsAnn SummersSale / discount

Ann Summers 20% off sale email

Ann Summers uses a playful phone-call theme to promote 20% off selected lingerie, roleplay items, clothing, accessories and stockings. The email explains how to access the offer and highlights delivery, packaging and returns benefits.

Ann Summers

Day 23 after signup

📞 Don't Ghost Us! Take 20% Off

Answer the call to unlock exclusive savings...

Why it works

  • A playful theme gives the discount announcement a memorable angle while making the offer clear near the top.
  • Practical details about delivery, discreet packaging and returns help address shopping concerns alongside the promotion.

How it is built

  1. Browser link
  2. Playful offer headline
  3. Discount and product categories
  4. Delivery and returns benefits
  5. Store navigation links
  6. Customer service and legal footer
Email copy

View in browser Ring, ring… your next obsession is calling. Get 20% OFF selected roleplay, erotic lingerie, sexy clothing, sex accessories, and stockings. Pick up the phone, answer the temptation, and treat yourself to something wicked. *You'll need to click through this email to view the offer and shop online. To redeem in store, you must show this email at checkout. Free Delivery Over £50 Discreet & Secure Packaging Free Returns LINGERIE TOYS EROTIC OFFERS Customer Services is open 9am-6pm, Monday to Sunday. *T&Cs: Prices shown are from AnnSummers.com and are correct at the time of send. Please note prices in stores may differ. All offers and promotions are subject to our full T&Cs. All content © 2026. Ann Summers’ Limited company registration number is 1034349 and registered office address is Gold Group House, Godstone Road, Whyteleafe, Surrey, CR3 0GG. Contact us | Privacy Policy Unsubscribe from our mailing list here

Brand
Ann Summers
Industry
Ecommerce · Lingerie and intimate products
Type
Promotional
Email
Sale / discount
Sent
Day 23 after signup
Sent at
Sun, 6:01 PM UTC
From
Ann Summers <no-reply@mailings.annsummers.com>
Free shipping
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 40 links
Length
153 words · Under a minute
Images
25, incl. a GIF
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Century Gothic
Dark mode
No custom styles

Colors

  • #ffffff
  • #808080
  • #3d3935
Light emails

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