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Email examplesBrandsAnn SummersSale / discount

Ann Summers limited-time toy sale

Promotes an extra 20% off sex toys and selected gift sets, emphasizing that the offer ends at midnight. It highlights product categories and delivery and returns benefits.

Ann Summers

Day 40 after signup

Psst…20% OFF ALL TOYS ENDS MIDNIGHT😮

Your favourite toys, now with a little extra off.

Why it works

  • Lead with the discount and its deadline so readers immediately understand the offer and why it is time-sensitive.
  • Follow the offer with clear product categories to help readers navigate to the items they want.
  • Place delivery and returns reassurance near the shopping content to address practical concerns.

How it is built

  1. Browser link
  2. Urgent offer headline
  3. Product category links
  4. Product recommendations
  5. Delivery and returns benefits
  6. Footer navigation and terms
Email copy

View in browser Your pleasure just got a little cheaper. Enjoy an EXTRA 20% off advent calendars and gift sets already up to 50% off, plus 20% off ALL Sex Toys. But hurry, this email exclusive offer ends tonight! Vibrators Couples Toys Male Toys Rabbits Dildos Anal Toys We Think You'll Love Free Delivery Over £50 Discreet & Secure Packaging Free Returns LINGERIE TOYS EROTIC OFFERS Customer Services is open 9am-6pm, Monday to Sunday. *T&Cs: Prices shown are from AnnSummers.com and are correct at the time of send. Please note prices in stores may differ. All offers and promotions are subject to our full T&Cs. All content © 2026. Ann Summers’ Limited company registration number is 1034349 and registered office address is Gold Group House, Godstone Road, Whyteleafe, Surrey, CR3 0GG. Contact us | Privacy Policy Unsubscribe from our mailing list here

Brand
Ann Summers
Industry
Ecommerce · Lingerie and intimate products
Type
Promotional
Email
Sale / discount
Sent
Day 40 after signup
Sent at
Wed, 6:29 PM UTC
From
Ann Summers <no-reply@mailings.annsummers.com>
CountdownFree shipping
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 31 links
Length
144 words · Under a minute
Images
17, incl. a GIF
Layout
Single column · Visual
Voice
Urgent
Language
British English
Fonts
Century Gothic
Dark mode
No custom styles

Colors

  • #ffffff
  • #808080
  • #3d3935
Light emails

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