Ann Summers
Day 22 after signup
Peek If You Dare… 🕷️👀
Your Halloween surprise is waiting inside…
Why it works
- A playful seasonal subject creates curiosity, while the preview text hints at an offer without giving away the reveal.
- Place practical reassurance about delivery, packaging and returns alongside the promotion to address common shopping concerns.
- Keep category links easy to find so readers can move from the campaign into relevant parts of the store.
How it is built
- Browser-view link
- Halloween offer teaser
- Shopping reassurance points
- Product category navigation
Email copy
View in browser *You'll need to click through this email to see this offer. Free Delivery Over £50 Discreet & Secure Packaging Free Returns LINGERIE TOYS EROTIC OFFERS Customer Services is open 9am-6pm, Monday to Sunday. *T&Cs: Prices shown are from AnnSummers.com and are correct at the time of send. Please note prices in stores may differ. All offers and promotions are subject to our full T&Cs. All content © 2026. Ann Summers’ Limited company registration number is 1034349 and registered office address is Gold Group House, Godstone Road, Whyteleafe, Surrey, CR3 0GG. Contact us | Privacy Policy Unsubscribe from our mailing list here