Ann Summers
Day 12 after signup
WE’VE LOST THE PLOT... UP TO 70% OFF 🚨
We’ve dropped the prices AGAIN. You know what to do.
Why it works
- Lead with the size of the discount so the offer is clear immediately.
- Use a playful voice to make promotional copy feel aligned with the brand.
- Follow the offer with practical details about delivery, packaging, and returns to address common purchase concerns.
How it is built
- Browser link
- Sale headline and offer
- Service reassurance
- Category navigation
- Customer service and legal footer
Email copy
View in browser We’ve dropped the prices right down with up to 70% OFF further reductions. Things are getting hot, the prices are getting low, and we’re not here to play hard to get... Free Delivery Over £50 Discreet & Secure Packaging Free Returns LINGERIE TOYS EROTIC OFFERS Customer Services is open 9am-6pm, Monday to Sunday. *T&Cs: Prices shown are from AnnSummers.com and are correct at the time of send. Please note prices in stores may differ. All offers and promotions are subject to our full T&Cs. All content © 2026. Ann Summers’ Limited company registration number is 1034349 and registered office address is Gold Group House, Godstone Road, Whyteleafe, Surrey, CR3 0GG. Contact us | Privacy Policy Unsubscribe from our mailing list here