SendervsHubSpot

Sender vs HubSpot

Budget email + SMS vs enterprise marketing ecosystem

TL;DR

Sender costs ~$50/month at 10k contacts with email + SMS and a generous free tier. HubSpot Marketing Hub Professional costs $800+/month plus required onboarding fees. Choose Sender for affordable multi-channel marketing. Choose HubSpot for enterprise CRM ecosystem with unified sales, service, and marketing.

Key Differences

The main things that set these tools apart

Price Gap
Sender wins

Sender costs ~$50/month at 10k contacts. HubSpot Marketing Hub Professional costs $800+/month plus $3,000+ mandatory onboarding. Sender is 95%+ cheaper. This is not a small difference.

Platform Scope
HubSpot wins

HubSpot is a complete business platform with CRM, sales, service, marketing, and CMS hubs that integrate seamlessly. Sender is focused email + SMS marketing. HubSpot offers vastly more, but at vastly higher cost.

Simplicity
Sender wins

Sender is straightforward email + SMS marketing. HubSpot has hundreds of features across multiple hubs - powerful but complex. For simple marketing, Sender is far easier to master.

Free Tier
Sender wins

Sender offers 2,500 subscribers with 15,000 emails free. HubSpot has free tools but limited capabilities until you pay. For testing and small lists, Sender's free tier is more useful.

Enterprise Features
HubSpot wins

HubSpot has advanced attribution, reporting, team management, and enterprise security. Sender is a small business tool. For enterprise requirements, HubSpot is built for it.

Pricing Comparison

At 10,000 contacts

Sender
~$50/month

Standard plan with email + SMS, 1600+ templates.

Visit Sender
HubSpot
$800+/month

Marketing Hub Professional + contact fees. $3,000+ onboarding required.

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited sends, native Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
HubSpot
Sequenzy
Pricing & Value
Cost at 10k Contacts
~$50/month
$800+/month
$49/month
Free Plan
2,500 subs, 15k emails
Free tools available
14-day trial
Onboarding Fees
None
Required ($3,000+)
None
Price Transparency
Clear pricing
Complex tiers
Clear pricing
Marketing Channels
Email Marketing
SMS Marketing
Built-in
Add-on
Landing Pages
Advanced
Forms
Basic
Advanced
Basic
Platform Ecosystem
CRM
Full CRM hub
Sales Hub
Included ecosystem
Service Hub
Included ecosystem
CMS / Website
Full CMS hub
Operations Hub
Included ecosystem
Email Features
Template Library
1600+ templates
Good library
Component library
A/B Testing
Advanced
Send Time Optimization
Dynamic Content
Basic
Advanced
Automation
Workflow Builder
Basic
Advanced
Good
Lead Scoring
Advanced
Attribution
Basic
Advanced
Basic
E-commerce
Shopify Integration
WooCommerce
Abandoned Cart
Basic
Advanced
SaaS Features
Stripe Integration
Via integrations
Native OAuth
Subscription Events
Via integrations
Native

Best For

When to choose each tool

Choose Sender if you...
  • Small businesses on tight budgets
  • Teams wanting simple email + SMS
  • Organizations not needing CRM
  • Startups testing marketing channels
  • Companies without enterprise requirements
Choose HubSpot if you...
  • Enterprise companies with budget
  • Teams needing unified CRM + marketing
  • Organizations requiring advanced attribution
  • Companies wanting sales + service integration
  • Businesses needing complete CMS
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Subscription businesses
  • Software companies needing unified email
  • Teams wanting affordable SaaS automation

When to Consider Sequenzy Instead

SaaS-Specific at Budget Price

At $49/month for 10k contacts, Sequenzy costs about the same as Sender but is built for SaaS. Native Stripe integration, subscription events, and transactional email included.

No Enterprise Overhead

You don't need HubSpot's CRM, sales hub, or service hub for SaaS email marketing. Sequenzy gives you what subscription businesses actually need without enterprise complexity or cost.

Payment-Triggered Automation

Neither Sender nor HubSpot has native Stripe OAuth integration. Sequenzy triggers emails on payment events - trial started, payment failed, subscription upgraded - without Zapier.

Try Sequenzy Free

Overview

Sender and HubSpot are at opposite ends of the email marketing spectrum. Sender is a budget-friendly email + SMS platform. HubSpot is a comprehensive enterprise ecosystem with CRM, sales, service, and marketing hubs. See our HubSpot comparison for more context.

The Price Reality

Let's be direct about pricing - this is where these platforms differ most dramatically:

  • Sender: ~$50/month for 10,000 contacts with email + SMS
  • HubSpot: $800+/month for Marketing Hub Professional, plus $3,000+ required onboarding

Sender is 95%+ cheaper. That's not a typo. Compare on our pricing page.

What You Get With HubSpot

HubSpot's price buys you an entire business ecosystem. Marketing, Sales, Service, CMS, and Operations hubs that work together seamlessly. Full CRM with deal tracking and pipelines. Advanced attribution and reporting. Enterprise security and compliance. If you need all of this and have the budget, the integration value is real.

What You Get With Sender

Sender gives you email + SMS marketing with a generous free tier (2,500 subscribers). 1600+ templates. Basic automation. E-commerce integrations. It does focused email marketing well at a fraction of the cost. No CRM, no sales hub, no enterprise features - just effective email marketing.

The Honest Comparison

This is an apples-to-oranges comparison. HubSpot is a full business platform. Sender is an email marketing tool. HubSpot has vastly more features, capabilities, and integrations. Sender costs 95% less. The question is whether you need (and can afford) what HubSpot offers.

When HubSpot Makes Sense

If your organization needs:

  • Unified CRM + marketing + sales + service
  • Advanced attribution and reporting
  • Enterprise security and compliance
  • Team management across departments
  • Complete website CMS

...and has the budget for $800+/month plus onboarding, HubSpot delivers real value.

When Sender Makes Sense

If your organization:

  • Has a limited marketing budget
  • Needs straightforward email + SMS
  • Doesn't require CRM integration
  • Wants to start with a generous free tier
  • Values simplicity over features

...Sender delivers excellent value at a fraction of enterprise pricing.

For SaaS Companies

Neither platform is built specifically for SaaS. Both lack native Stripe integration. Sequenzy offers Stripe integration with subscription-aware automation at $49/month - comparable to Sender's price but purpose-built for subscription businesses.

Making the Choice

Choose Sender for budget-friendly email + SMS without enterprise complexity. Choose HubSpot for comprehensive business platform with unified CRM ecosystem. For SaaS with Stripe billing, consider Sequenzy.

Frequently Asked Questions

Yes. Sender costs ~$50/month at 10k contacts. HubSpot Marketing Hub Professional costs $800+/month plus $3,000+ mandatory onboarding. The price difference is dramatic. You're comparing focused email marketing to an enterprise ecosystem.

HubSpot has SMS as an add-on with additional costs. Sender includes SMS marketing natively. For built-in SMS at no extra cost, Sender is simpler.

If you need a unified CRM + marketing + sales + service platform with enterprise features, HubSpot's integration value is real. For email marketing alone, it's vastly overpriced compared to focused tools like Sender.

Yes. HubSpot Professional and Enterprise plans require mandatory paid onboarding starting at $3,000. Sender has no onboarding fees - just sign up and start sending.

Sender has 1600+ templates - one of the largest libraries. HubSpot has a good library but smaller. For template variety, Sender wins.

HubSpot has free tools for small businesses, but scaling up becomes extremely expensive. Professional plans cost $800+/month. Most small businesses are better served by Sender's pricing.

Sender is far simpler. It focuses on email + SMS marketing. HubSpot has hundreds of features across multiple hubs - powerful but requires significant learning investment.

No. Sender focuses on email + SMS marketing. HubSpot includes a full CRM with deal tracking, pipelines, and sales automation. If you need CRM, HubSpot offers it (at a price).

Export subscribers from Sender. Import into HubSpot and map to contact properties. Set up workflows in HubSpot's builder. Consider HubSpot's migration services for complex setups. Budget for onboarding fees. You'll gain CRM and advanced features but pay significantly more.

Export contacts from HubSpot including custom properties. Import into Sender. Recreate essential automations in Sender's simpler builder. Note that CRM, sales hub, service hub, and advanced features won't transfer. You'll save 95%+ on costs.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com