Overview
Sendlane and Omnisend both serve e-commerce stores with multi-channel marketing, but they prioritize different things. See our Sendlane comparison and Omnisend comparison for individual breakdowns.
Omnisend is the "get started fast" option with pre-built workflows, three channels (email, SMS, push), and a free tier. Sendlane is the "go deeper" option with advanced behavioral tracking, built-in reviews, and per-email pricing for high-volume stores.
Pricing Comparison
Pricing is similar at 10,000 subscribers:
- Sendlane: $100/month for 50,000 emails (unlimited contacts)
- Omnisend: $105/month for 10,000 subscribers (email + SMS credits)
- Sequenzy: Free tier available, then $29/month for 50,000 emails
The key difference is the model. Sendlane charges per email with unlimited contacts. Omnisend charges per subscriber. At higher subscriber counts with frequent sends, Sendlane's per-email pricing can save money. See our pricing page.
Where Sendlane Wins
Built-in review collection
Sendlane is one of the few email platforms that includes product review collection, management, and display at no extra cost. With Omnisend, you need a separate review app (Judge.me, Loox, Stamped), adding $15-100/month to your stack.
Advanced behavioral tracking
Sendlane goes deeper on customer behavior, tracking browse patterns, purchase frequency, engagement scoring, and more. This data powers more sophisticated segmentation and automation than what Omnisend's standard tracking provides.
Per-email pricing at scale
For stores doing high email volume, Sendlane's per-email pricing with unlimited contacts can be significantly cheaper than Omnisend's per-subscriber model.
Where Omnisend Wins
Setup speed
Omnisend's pre-built workflows for cart abandonment, welcome series, and post-purchase work within minutes of connecting your store. This is one of the fastest setups in e-commerce email.
Push notifications
Omnisend includes web push notifications alongside email and SMS, giving you three channels in one platform. Sendlane only covers email and SMS.
Free tier
Omnisend offers a free plan with 250 contacts and basic features. Sendlane has no free plan at all, starting at $100/month.
Ease of use
Omnisend consistently earns praise for its simplicity. The product picker, pre-built automations, and clean interface make it accessible for store owners without marketing backgrounds.
Why Sequenzy Is Better for SaaS
Neither Sendlane nor Omnisend is built for SaaS companies. If you bill through Stripe:
- Stripe integration syncs subscription data for automated trial, churn, and upgrade campaigns
- AI sequences generate email campaigns from goal descriptions
- Transactional email is included, unlike both competitors
- $29/month saves over $70-75/month vs either platform